WEBINAR: Tnooz/Revinate Cornell Study-July 2016
One of the most important initiatives for hotels today is to move up in ranking on TripAdvisor and increase visibility on the world’s largest travel site.
A recent study conducted by Cornell and Revinate, the leading guest feedback and engagement platform, unveiled one simple way for hotels worldwide to improve on TripAdvisor.
You will learn:
– The full results of the study, and how encouraging guests to share feedback on TripAdvisor drives significant gains in a property’s performance on TripAdvisor and even increased occupancy. For example, properties using Revinate Surveys solution, which encourages guests to write reviews on TripAdvisor, experienced a 3X average increase in review volume. – How hotels can capitalize on additional revenue opportunities with increased occupancy – Results of related research on the revenue impact of responding to reviews (responding to all positive reviews might actually be detrimental!) – Broader strategies to encourage direct, repeat bookings and build deeper relationships with guests
Presenters for the webinar are: – Chris Anderson, Associate Professor, Cornell School of Hotel Administration – Brian Payea, Head of Industry Relations, TripAdvisor – Glynis Esmail, VP Marketing, Landmark Hotels Group – Tara Peterson, Corporate Marketing Coordinator, IDM Hospitality – Kenny Lee, VP of Marketing, Revinate – Sean O’Neill, Editor in Chief & Moderator, Tnooz – Gene Quinn, CEO and Producer, Tnooz