We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work uncovering subject line insights to help inspire your next campaigns.
Each month, we’re bringing you the best-performing subject lines achieved by our North American hotel customers from the same time last year. Check out last September’s top five below:
1. Subject line: Only 1 Week Left! Fall Rates from $44
Open rate: 21%
Why we love it: What a way to welcome the new season! Have to act fast to take advantage of rates this low.
2. Subject line: Summer Never Ends ~ Up to 40% Off
Open rate: 21%
Why we love it: For those feeling sad about saying goodbye to summer, this will definitely grab their attention and encourage them to take just one more vacation before fall.
3. Subject line: Celebrate Labor Day with 30% off your next stay!
Open rate: 20%
Why we love it: Great way to capture demand over the Labor Day weekend with a strong, compelling offer.
4. Subject line: Food, Family, Football and Fall at [Hotel]
Open rate: 19%
Why we love it: Who doesn’t love a little alliteration? Especially when it’s everything we love about fall!
5. Subject line: Looking for a last minute Labor Day staycation?
Open rate: 17%
Why we love it: Last minute offers are always best suited for staycationers.
That’s a wrap on the top hotel marketing subject lines for September, based on Revinate’s North American customer data. We’ll be back soon with the top subject lines for October to inspire your next batch of campaigns. Now go on and get writing!
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