We know how tricky writing subject lines can be. We “professors” at Revinate University have been hard at work to uncover subject line insights to help inspire your next campaigns.
Each month, we’re bringing you the best-performing subject lines achieved by our APAC hotel customers from the same time last year. Check out last June’s top five below:
1. Subject line: Your Perfect Summer Getaway
Open rate: 32%
Why we love it: Seasonal and paints the picture for an ideal vacation.
2. Subject line: [Hotel] Wins at World Travel Awards 2017
Open rate: 25%
Why we love it: We all love some recognition. Inspires confidence that the hotel is a leader among peers.
3. Subject line: Is it time to take a break?
Open rate: 24%
Why we love it: Easy to relate to, ignites emotion, and makes recipients curious.
4. Subject line: Join The Weekend Rush…Superior Rooms at Only RM288+!
Open rate: 17%
Why we love it: Creates the fear of missing out and promotes a suite.
5. Subject line: Welcome, July!
Open rate: 16%
Why we love it: The perfect way to start a new month – on vacation at the hotel.
That’s a wrap on the top hotel marketing subject lines for June, based on Revinate’s APAC customer data. We’ll be back next month with the top subject lines for July to inspire your next batch of campaigns. Now go on and get writing!
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