Most Read Blog Articles of 2018

January 4, 2019 Erica Rich

The Revinate content team was busy in 2018. In addition to creating guides and benchmark reports being used by hoteliers in more than 135 countries, the team wrote more than 150 original blog articles which shared industry changing legislation, best practices, and more. Here are the 10 most popular articles of 2018.

10.

How to Up Your Game with Upsells

Pre-arrival upsell emails are the working horse of emails, receiving a 61% average open rate. Learn how to maximize revenue with our tips and tricks.  

9.

Hotel Loyalty is Dead… Or is it?

With consumer behavior around loyalty changing, it has never been more important to be top of mind and data savvy to capture bookings.  

8.

3 Basic Steps to Writing and Sending the Best Emails

With just a few basic fundamentals, your email program can flourish.

7.

Top 5 Ways to Drive Your Hotel’s ADR

See how your peers successfully use email to drive direct bookings, upgrades and ancillary revenue. (Don’t miss the great example towards the end, showcasing a fun way to use your hotel’s history for a promo rate.)

6.

Top Tips for Your On-Property Welcome Email

Since almost every guest today carries a smartphone, email is a great way to get your on-property guests started on the right foot. Use email to share what’s happening at the hotel or in town, the services available to guests during their stay, and anything else they need to know.

5.

5 Secrets Locked Away in Your Hotel PMS Data

The more data you can get out of your PMS, the more success you will have in your email marketing program. The real-life examples in this article provide some great inspiration for your own email campaigns.

4.

GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR

GDPR took effect for our European Hoteliers in 2018. This guide provided the information and best practices to be compliant.

3.

What Recent TripAdvisor Changes Mean for Hoteliers

TripAdvisor continued to make changes to its platform in 2018. We were right there to help you understand the changes and what it all meant.

2.

Revinate Releases Third Annual Global Hotel Reputation Benchmark Report

To pen 2018’s benchmark report, Revinate analyzed 132 million online guest reviews from 138,000 properties across 200 countries.

1.

5 Ways to Ensure Your Hotel is Ready for GDPR

Our top performing blog article was our version of a ‘Dummy’s Guide to GDPR,’ since it covered the basics of the new legislation. It was referenced thousands of time and continues to help hoteliers stay complaint and ‘do the right thing’ when it comes to email marketing.

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