Reviews Management

Learn the best ways to respond to online reviews, improve on sites like TripAdvisor, and more.

  • One Example of How NOT to Respond to Negative Reviews

    One Example of How NOT to Respond to Negative Reviews

    The owner of a tapas restaurant recently posted an 895 word response on TripAdvisor after a customer criticized its portion sizes online. The hungry customer wrote a short review about the...

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  • How (and When) to Respond to Positive Hotel Reviews

    How (and When) to Respond to Positive Hotel Reviews

    When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study...

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  • 5 Hotel Online Reputation Mistakes You Might Be Making

    5 Hotel Online Reputation Mistakes You Might Be Making

    The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of bad press. Here are...

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  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

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  • Global Hotel Reputation Benchmark Report 2017

    Global Hotel Reputation Benchmark Report 2017

    With over 30,000 hotel customers all over the world, Revinate has amassed over 220 million reviews in its seven years of service to hotels—nearly 40 million of those in 2016 alone. This is a deep...

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  • Hotel Reviews: How Guests Rate Their Experiences in European Hotels

    Hotel Reviews: How Guests Rate Their Experiences in European Hotels

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  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

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  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

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  • One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of...

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  • The Germany Papers: Data and Expert Opinions About the German Hotel Market

    The Germany Papers: Data and Expert Opinions About the German Hotel Market

    In total, we have analysed data of more than 4500 hotels in Germany and grouped them into 11 key markets. We also asked several industry leaders to provide us with their take.

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  • 6 Questions Hoteliers Should Ask Before Buying a Guest Feedback Management Solution

    6 Questions Hoteliers Should Ask Before Buying a Guest Feedback Management Solution

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  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

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  • Have It Your Way: Announcing Custom Dashboards

    Have It Your Way: Announcing Custom Dashboards

    We’ve heard it from our customers: hoteliers are extremely busy. It’s important for you to have an easy, at-a-glance way to quickly assess the status of your hotel’s reputation and take action to...

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  • Fewer Review Responses Linked to Lower Average Ratings

    Fewer Review Responses Linked to Lower Average Ratings

    This is an excerpt of our 2014 Hotel Reputation Benchmark Report, which is designed to provide benchmarking guidelines for hoteliers, so they can assess and improve their own performances. CLICK...

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  • How review sites can protect against fake hotel customer reviews

    How review sites can protect against fake hotel customer reviews

    Recently, an article published in ehotelier alleged that around 20% of online hotel customer reviews may be unreliable or fake, according to research conducted by Dr Markus Schuckert and Professor...

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  • Definitive Guide to Guest Feedback

    Definitive Guide to Guest Feedback

    How to respond to online reviews and other online reputation management best practices for hoteliers.

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  • 3 Takeaways for Hotels: How UC Davis Mismanaged its Online Reputation

    3 Takeaways for Hotels: How UC Davis Mismanaged its Online Reputation

    Hotels can learn a lot about online reputation and marketing from other industries. This week, a great example of what not to do emerged, when breaking news online revealed that the University of...

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  • Review Response Examples: What Not to Do

    Review Response Examples: What Not to Do

    We recently hosted a webinar for hoteliers, How to Respond to Online Reviews (Click the link to access the recording). We cover this fairly often, since it’s one of the topics hoteliers ask us...

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  • Why Hoteliers Should Support Legislation on Customer Reviews

    Why Hoteliers Should Support Legislation on Customer Reviews

    Things in real life are rarely as clear-cut as good fighting against evil, like we see in the movies. Moreover, there’s often value in understanding the differences between dark and light, and the...

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  • Know Your Guests: Where to Manage Your Online Reputation

    Know Your Guests: Where to Manage Your Online Reputation

    Digital marketing is rapidly evolving. Today, as many hoteliers are well aware, we’re living in a different world. The way guests choose to interact with brands, consumer behaviors, and guest...

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