Reputation

All content for hotel online reputation management, including reviews management and TripAdvisor performance.

  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

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  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

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  • Global Hotel Reputation Benchmark Report 2017

    Global Hotel Reputation Benchmark Report 2017

    With over 30,000 hotel customers all over the world, Revinate has amassed over 220 million reviews in its seven years of service to hotels—nearly 40 million of those in 2016 alone. This is a deep...

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  • How to Get More Reviews on TripAdvisor

    How to Get More Reviews on TripAdvisor

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  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

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  • [Infographic] How to Choose the Right Art for Your Hotel

    [Infographic] How to Choose the Right Art for Your Hotel

    When making upgrades to your hotel’s rooms, it’s important to take a data-based approach to the investment opportunity. This means taking a look at the aggregate data on your hotel’s guest...

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  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

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  • Revinate Heroes: Aulianty Fellina Rizal, Director of Marketing and Communication1:45

    Revinate Heroes: Aulianty Fellina Rizal, Director of Marketing and Communication

    Aulianty Fellina Rizal is the Director of Marketing and Communication at The Sintesa Jimbaran in Bali. Watch this video to learn how she and her team are reinventing the guest experience.

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  • One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of...

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  • Does Green Matter for Hotels?

    Does Green Matter for Hotels?

    Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment. Hoteliers recognise the tangible benefits in...

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  • The Germany Papers: Data and Expert Opinions About the German Hotel Market

    The Germany Papers: Data and Expert Opinions About the German Hotel Market

    In total, we have analysed data of more than 4500 hotels in Germany and grouped them into 11 key markets. We also asked several industry leaders to provide us with their take.

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  • 5 Hotel Online Reputation Mistakes You Might Be Making

    5 Hotel Online Reputation Mistakes You Might Be Making

    The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of bad press. Here are...

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  • 5 Questions Hoteliers Need to Ask When Preparing Next Year’s Technology Budget

    5 Questions Hoteliers Need to Ask When Preparing Next Year’s Technology Budget

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  • The Hotelier's Guide to Google SEO

    The Hotelier's Guide to Google SEO

    With almost 70% of both leisure and business travelers beginning their research online, now is the time to create a website that doesn’t just look good, but captures more business than ever.

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  • How to Get a TripAdvisor Award

    How to Get a TripAdvisor Award

    TripAdvisor gets the majority of traffic to hotel-related sites in the United States, and its influence is steadily growing. In a survey conducted for TripAdvisor's TripBarometer 2014 Global Report...

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  • Revinate now offers Google review publishing for Revinate Surveys™

    Revinate now offers Google review publishing for Revinate Surveys™

    Until now, Revinate Surveys customers have only had the option to enhance their online review presence by publishing guest survey feedback to TripAdvisor. We’re pleased to announce the release of...

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  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

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  • Have It Your Way: Announcing Custom Dashboards

    Have It Your Way: Announcing Custom Dashboards

    We’ve heard it from our customers: hoteliers are extremely busy. It’s important for you to have an easy, at-a-glance way to quickly assess the status of your hotel’s reputation and take action to...

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  • The Benefits of Publishing to Hotel Review Sites

    The Benefits of Publishing to Hotel Review Sites

    This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. TripAdvisor has a program that allows for integration with digital surveys,...

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  • Responding to Online Reviews: The Positive Sandwich Method

    Responding to Online Reviews: The Positive Sandwich Method

    Your guests are talking about their experience with your property on review sites and OTAs. Prospective guests look for these reviews at a critical stage in the booking process. It is essential...

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