September Campaign of the Month

October 19, 2017 Erica Rich


Subject line

Pay Day Treat! Extra 10% For Your Weekend Getaway.



No future stays, opened a campaign in the past 12 months.


Engaging with those who have engaged with you

is a great way to ensure...well...engagement.  The

Papandayan in West Java, Indonesia targeted those

who had opened a previous campaign but had not yet

booked a reservation.  This small group resulted in big

results, adding 19 room nights to the books during a

stay period of one week.



19 Room Nights



43% Open Rate

About the Author

Erica Rich

Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the developer and instructor of Revinate's Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California.

More Content by Erica Rich
Previous Article
Top Performing Pre-Arrival Upsell Campaigns
Top Performing Pre-Arrival Upsell Campaigns

You’re a Revinate Marketing Insider. And that means you play an instrumental role in driving direct revenue...

Next Article
July Campaign of the Month
July Campaign of the Month

This email campaign by Dunboyne Castle Hotel and Spa checks all the boxes with a clean, on-brand design, pe...

Increase direct bookings with Revinate Marketing

Get Started