Pay Day Treat! Extra 10% For Your Weekend Getaway.
No future stays, opened a campaign in the past 12 months.
Engaging with those who have engaged with you
is a great way to ensure...well...engagement. The
Papandayan in West Java, Indonesia targeted those
who had opened a previous campaign but had not yet
booked a reservation. This small group resulted in big
results, adding 19 room nights to the books during a
stay period of one week.
19 Room Nights
43% Open Rate
About the Author
Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the developer and instructor of Revinate's Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California.More Content by Erica Rich