September Campaign of the Month

October 19, 2017 Erica Rich

 

Subject line

Pay Day Treat! Extra 10% For Your Weekend Getaway.

 

Segment

No future stays, opened a campaign in the past 12 months.

 

Engaging with those who have engaged with you

is a great way to ensure...well...engagement.  The

Papandayan in West Java, Indonesia targeted those

who had opened a previous campaign but had not yet

booked a reservation.  This small group resulted in big

results, adding 19 room nights to the books during a

stay period of one week.

 

Conversion

19 Room Nights

 

Engagement

43% Open Rate

About the Author

Erica Rich

Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the developer and instructor of Revinate's Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California.

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