Greg Bodenlos, Brand Marketing Manager of the Charles Hotel in Cambridge Massachusetts, has advice for how independent hotels can evolve to keep up with guest expectations.
The Best Subject Lines Have Curves
Jennifer Lopez has them. Kim Kardashian definitely has them. And every subject line should have them. I’m t...
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Email Deliverability, Part 2: Best Practices
Our Hospitality Marketing Strategist is sharing hands-on tips to increase the chances of email delivery with compelling subject lines, attractive layouts, and localization. Keep reading for more!
Data-Driven Tips for Survey Success in Asia Pacific
With survey responses from over 1,100 Asia Pacific hotel customers, we’re sharing tips and recommendations for hotels in-region to optimize their survey response rates.
March Campaign of the Month
The Charles Hotel crafted this beautiful campaign to encourage past AAA rate code bookers to come back and use their membership discount once again to enjoy all of the destination’s wonderful attracti
GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR
Part 3 of our GDPR blog series breaks down the four pillars that'll have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling.
6 Tips to Organically Grow and Maintain Your Hotel Database
Our Hospitality Marketing Strategist for Asia Pacific is an expert on growing and maintaining your hotel's database in the right way. Keep reading for her six tips!
Customer Story: Modern Marketing Automation Increases Guest Loyalty
Achmad Yusuf of Reveur Hospitality shares his experience with Revinate and how guest data and marketing automation helped him increase bookings at his property.
GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms
With GDPR approaching in just two months, here’s what you, as a hotelier, need to know in regards to relevant terms that will help you better prepare for compliance.
5 Ways to Drive Your Hotel’s ADR
It's the goal of every hotelier to increase average daily rate (ADR). Learn how Revinate Marketing and Revinate Guest Feedback can help you achieve ADR growth with these five proven methods.
Email Deliverability, Part 1: The Do's and Don’ts
The logic behind email deliverability is simple: The more emails being delivered, the more opens and higher the conversion. In part one of this two-part series, we focus on the fundamentals.
Revinate Exclusive: Top 5 Globally Trending Topics in Guest Reviews
Revinate Reputation’s sentiment analysis helps hoteliers understand which services and amenities are most important to their guests. Keep reading to see the top 5 trending topics in guest reviews!
Revinate Partners with Triptease on CRM: A Hotelier’s Guide
We recently teamed up with Triptease for a great chat on hotel marketing and the importance of guest data. We were thrilled to be included in their multi-part series, CRM: A Hotelier's Guide. Enjoy!
February Campaign of the month
5 Secrets Locked Away in Your Hotel PMS
Revinate’s Senior Hospitality Marketing Strategist shares the top 5 PMS data points that every hotelier must understand in order to create targeted email campaigns that deliver.
Customer Story: Segmentation Leads to Higher Engagement and ROI
Read our customer success story on how Rebecca Bogner from Abbey Beach Resort in Australia brought on Revinate Marketing to automate and segment campaigns for more effective marketing.
How to Up Your Game with Upsells
With open and click-through rates through the roof, there is perhaps no better way to drive ancillary revenue to your bottom line than through pre-arrival upsell email marketing campaigns.
GDPR: A Hotelier's Guide, Part 2 - 5 Ways to Ensure Your Hotel is Prepared
The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is...
Email Marketing and the Customer Journey
6 Ideas for Segmenting Your Database
There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact,...
January Campaign of the Month
Our Favorite Holiday Campaigns from 2016