December Campaign of the Month

December 19, 2017 Erica Rich

Subject line: Stay just one more night?

Reservations made for just one additional night can make all the difference between a good month and a great month.  Trying to increase the length of stay of those staying in February, Alta Peruvian Lodge sent a campaign to all reservations encouraging guests to extend their reservation by “just one night more”. A sleek design, personalized content, fun message and great subject line make this an easy choice for Campaign of the Month.

 

Segment:  February 2018 Reservations (Check-in Date is after 2/1/18, Check-out Date is before2/28/18)

56%                     5%

Open Rate            Click-Through Rate

 

About the Author

Erica Rich

Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the developer and instructor of Revinate's Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California.

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