We know how tricky writing subject lines can be. We “email professors” at Revinate University combed through countless emails to uncover subject line insights to help inspire your next campaigns.
To help you come up with your subject lines for next month, we’re bringing you the best-performing subject lines achieved by our North American hotel customers in July 2017. Check out our top five below:
1. Subject line: Free summer getaway anyone?
Open rate: 30%
Why we love it: Questions ignite curiosity, and “free” is an eye-catching term that will get anyone’s attention.
2. Subject line: Two weeks left to save on summer vacations!
Open rate: 25%
Why we love it: Leverages the upcoming season to build a sense of urgency.
3. Subject line: Lazy Ways to Spend Summer Days
Open rate: 22%
Why we love it: Fun and easy to read, and it tempts recipients to click to learn more.
4. Subject line: Thank You For Your Loyalty: Save 25% Off The Mansion
Open rate: 19%
Why we love it: Offering a discount to thank a guest for being loyal appeals to emotions and value.
5. Subject line: Want to stay with us for free?
Open rate: 16%
Why we love it: Again, a question and the term “free” is a great way to persuade recipients to click.
That’s a wrap on the top hotel marketing subject lines for July, based on Revinate’s North American customer data. We’ll be back next month with the top subject lines for August to inspire your next batch of campaigns. Now go on and get writing!
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