Renaud Biard is the COO of 9Hotel Collection. We recently spoke with him on how the hotels have completely changed the way they approach email marketing for the group.
February Campaign of the Month: Abbey Beach Resort
See how the Abbey Beach Resort created demand in the slower winter months with a simple targeted email.
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Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing
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[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)
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2018 Budget Season: Own Your Guests (Stop Renting Them)
You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are strong and...
Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media
There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social...
[Infographic] Serving the Impatient American Consumer
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. The report was based on data from a survey of a...
10 Don'ts of Hotel Email Marketing
Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following common
Here’s One Way Hotels are Failing Pre-Arrival Guests
When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just five years...
Guide to Email Marketing
Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s
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You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...
The Future of Hospitality is Now.
Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the...
Exclusive Interview: Current State of Marketing in the Hotel Industry with Tim Davis
Earlier this month we had the opportunity to sit down with Tim Davis, the CEO of PACE Dimensions, about the current state of marketing in the hotel industry. Tim is an industry veteran who was previou
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There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact,...
July Campaign of the Month
This email campaign by Dunboyne Castle Hotel and Spa checks all the boxes with a clean, on-brand design, personalized message, exclusive offer, and clear call-to-actions. Plus, it was disseminated to
[Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing
We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. Whether or not the measurement is accurate, it’s hard to deny that...
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Revinate Heroes: Irene Pallais, Area Internet Marketing Director
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9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software