Revinate February 17, 2016
Addressing the Whole Guest Experience: A Multi-Channel Strategy to Driving Direct Bookings
We have been hearing a lot of buzz, and frankly, confusion, about the role of Google in the booking decisio...
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Revinate Heroes: Kyle Kuczma, PR Coordinator
“How do we build nostalgic value in this future generation of guests? How do we keep them coming back again and again?"
The Search Ranking Factor That Your Hotel’s Website is Probably Missing
So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective...
[Infographic] Email Design Trends of the Past, Present, and Future
Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present,...
Family Travel Search Trends
Today’s families are busy and stressed, and longing to get away. According to AAA, more than one third of American families are planning to take a trip in the next year. We already know that...
Do you know what’s in your guest data?
You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...
Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints
In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose –...
Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination
You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...
February Campaign of the Month: Abbey Beach Resort
See how the Abbey Beach Resort created demand in the slower winter months with a simple targeted email.
Revinate Heroes - Renaud Biard, Chief Operating Officer
Renaud Biard is the COO of 9Hotel Collection. We recently spoke with him on how the hotels have completely changed the way they approach email marketing for the group.
Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer
Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for...
[Infographic] 5 Things We Learned about Hotel Email Marketing for 2017
One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...
[Infographic] The Hotel Industry of 2020
Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to
Survey Says: The Impact of Email List Segmentation on Engagement
We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...
January Campaign of the Month: The Townsend Hotel
How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps
There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...
Should Hotels Use Emoji in Email Marketing Messages?
You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...
[Infographic] The Personalization Struggle in Hotel Marketing
In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...
Hospitality Industry Action Items in 2017
As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...
Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel
Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."
The Importance of Self-Service Technology in Hospitality