Hotel Marketing

Learn about the latest in digital and email marketing for hotels.

  • Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    72% of Millennials prefer to receive promotional messages via email vs. social media or other ads, and email conversion rates are 3X higher than social media ads. CRM, based on robust email...

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  • Revinate Heroes - Oliver Weibel, Director of Sales and Marketing1:07

    Revinate Heroes - Oliver Weibel, Director of Sales and Marketing

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  • Our Favorite Holiday Campaigns from 2016

    Our Favorite Holiday Campaigns from 2016

    Life is all about living in the moment.But let’s be honest, when you’re managing the marketing and promotions for a hotel, it’s really about living in the next quarter. And that means, now is the...

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  • [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a...

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    Envisioning the Future of Hotel Marketing

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  • 2018 Budget Season: Own Your Guests (Stop Renting Them)

    2018 Budget Season: Own Your Guests (Stop Renting Them)

    You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are strong and...

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  • Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

    Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

    There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social...

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  • [Infographic] Serving the Impatient American Consumer

    [Infographic] Serving the Impatient American Consumer

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. The report was based on data from a survey of a...

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  • 10 Don'ts of Hotel Email Marketing

    10 Don'ts of Hotel Email Marketing

    Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following common

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  • Here’s One Way Hotels are Failing Pre-Arrival Guests

    Here’s One Way Hotels are Failing Pre-Arrival Guests

    When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just five years...

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  • Guide to Email Marketing

    Guide to Email Marketing

    Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s

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  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

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  • The Future of Hospitality is Now.

    The Future of Hospitality is Now.

    Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the...

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  • Exclusive Interview: Current State of Marketing in the Hotel Industry with Tim Davis

    Exclusive Interview: Current State of Marketing in the Hotel Industry with Tim Davis

    Earlier this month we had the opportunity to sit down with Tim Davis, the CEO of PACE Dimensions, about the current state of marketing in the hotel industry. Tim is an industry veteran who was previou

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  • 6 Ideas for Segmenting Your Database

    6 Ideas for Segmenting Your Database

    There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact,...

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  • July Campaign of the Month

    July Campaign of the Month

    This email campaign by Dunboyne Castle Hotel and Spa checks all the boxes with a clean, on-brand design, personalized message, exclusive offer, and clear call-to-actions. Plus, it was disseminated to

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  • [Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

    [Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

    We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. Whether or not the measurement is accurate, it’s hard to deny that...

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  • 4 Steps to Maximizing the Lifetime Value of Your Guests

    4 Steps to Maximizing the Lifetime Value of Your Guests

    In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or the customer acquisition cost...

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  • Revinate Heroes: Irene Pallais, Area Internet Marketing Director

    Revinate Heroes: Irene Pallais, Area Internet Marketing Director

    “The problem for hotels today is that the digital space is very fragmented,” says Irene Pallais, Area Internet Marketing Director for the New Orleans Hotel Collection. “You almost have to be...

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  • [Infographic] What’s Better for Hotel Marketing: Instagram Stories or Snapchat?

    [Infographic] What’s Better for Hotel Marketing: Instagram Stories or Snapchat?

    Instagram Stories or Snapchat? Hotel marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing? Are either of them...

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  • 9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

    9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

    In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and...

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