Hotel Marketing

Learn about the latest in digital and email marketing for hotels.

  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

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  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

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  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

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  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

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  • Solving the Hotel Data Management Problem in 3 Steps

    Solving the Hotel Data Management Problem in 3 Steps

    For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer...

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  • Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looking what the future of hotel marketing holds. This is excellent timing for us to dive a...

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  • The Basics of Email Marketing

    The Basics of Email Marketing

    Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users...

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  • 5 Key Email Marketing Takeaways from 2016

    5 Key Email Marketing Takeaways from 2016

    With 2016 coming to a close, we decided to take a look at some of our email marketing data to see what worked well for Revinate customers this year. I wanted to share a few key learnings that will...

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  • December Campaign of the Month: Oceana Beach Club Hotel

    December Campaign of the Month: Oceana Beach Club Hotel

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  • Generic Blast Emails Are Killing Your Business

    Generic Blast Emails Are Killing Your Business

    The data shows that, when used correctly, email is by far the most effective digital tactic for driving customer acquisition and retention. And, across industries, research shows that email...

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  • [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of...

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  • 10 Don'ts of Email Marketing24:57

    10 Don'ts of Email Marketing

    Hotel Marketing Strategist Erica Rich discusses 10 things NOT to do when starting and operating your hotel's email marketing program.

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  • November Campaign of the Month: The Royal Garden Hotel

    November Campaign of the Month: The Royal Garden Hotel

    Brilliantly executed, this campaign achieved gangbuster engagement and revenue results for the hotel in just 48 hours.

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  • Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    The holidays are once again upon us and that means plenty of opportunities to promote your hotel with compelling offers and promotions. If done right the holidays can be the gift that keeps on...

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  • Strategies for Winning the Direct Booking Wars

    Strategies for Winning the Direct Booking Wars

    It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs) and meta sites. At the same time, lines are...

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  • Three Ways Your Hotel Can Use Facebook 360 Photos

    Three Ways Your Hotel Can Use Facebook 360 Photos

    The way hotels present themselves and interact with guest and prospective guests on social media is critical in today’s increasingly digital world. It is important to have a voice and a presence...

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  • October Campaign of the Month: Park South Hotel

    October Campaign of the Month: Park South Hotel

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  • Hotel Digital Marketing Optimization in 2017

    Hotel Digital Marketing Optimization in 2017

    As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest acquisition strategies, a...

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  • [Infographic] Why Some Twitter Hashtags are Totally Worthless

    [Infographic] Why Some Twitter Hashtags are Totally Worthless

    When thing about your hotel social media marketing strategy, Twitter is an essential part of real-time customer service and guest marketing. Hashtags are generally considered integral to the...

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  • How to Make Your Hotel’s Website Easy to Find on Google

    How to Make Your Hotel’s Website Easy to Find on Google

    This is an excerpt from our ebook, A Hotelier’s Guide to Google SEO. Want to learn more? You’re in luck! We’re co-hosting a webinar with Google next month. CLICK HERE to register for The Path to...

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