Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users preferring email correspondence with businesses, it's not difficult to see how this marketing channel can benefit hoteliers. Add in the fact that hospitality emails show the highest open rates from consumers, and you've got a winning tactic for increased customer engagement. With that said, to reap optimal benefits, an email marketing campaign must be centered on fundamental strategies that stimulate interest and break down pre-purchase barriers.
Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler
Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looki...
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Eight Email Templates to Rev Up Your Email Marketing
As a hotel marketer, saving time and effort seems nearly impossible. However, with email templates, you can take back several hours of your life.
The Most Haunted Hotels in America Use Revinate Marketing
USA Today just released the 10 Best Haunted Hotels in America and we are thrilled (and kind of terrified) to see that four Revinate Marketing customers made the list. See what makes them so spooky!
Five Secrets Behind Email Subject Lines that Get Opened
For many hotel marketers, the most challenging part about creating an email is coming up with a compelling subject line that gets opened. But it doesn't have to be hard with these five tips.
WATCH NOW: Learn how Revinate Marketing increases revenue and guest engagement
Watch our 90-second video to learn how Revinate Marketing, a specialized hotel CRM and email marketing solution, helps hoteliers strengthen guest relationships and drive revenue.
Why Hotels Should Plan Emails Around Their Guest Journey
Hoteliers need to send relevant emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. Learn how to engage with guests before, during, and after the stay.
Happy Birthday! The Campaign Made Just For You
No matter what you like to do on your special day, birthdays are worth celebrating. Stand out in a crowded inbox by leveraging peoples’ love for birthdays with a targeted campaign.
TripAdvisor’s Latest Pivot – Everything You Need to Know
TripAdvisor is notably transforming into more of a social, inspiration-based travel site, with new partners such as National Geographic. Here we break down everything you need to know.
Revinate #1 in Email Marketing – Here’s Why We Will Stay On Top
Revinate is ranked number one in Email Marketing & CRM on Hotel Tech Report. Given that we launched our Marketing product three years ago, it’s clear we’re just getting started
Top Hotel Marketing Subject Lines of October 2018 – North America
Each month, we’ll look back 12 months and share the best-performing subject lines from our North American hotel customers. Check out the top five from last October.
Exclusive Interview: Amazon Recognizes Revinate as Startup to Watch
Revinate has been selected by Amazon to be featured on the Amazon Web Services (AWS) Startups blog. Hear from our CEO and CPO on how we plan to transform the hospitality industry.
Top Hotel Marketing Subject Lines of October 2018 – EMEA
Check out last October's top-performing subject lines from EMEA's Revinate Marketing customers for inspiration for this year!
5 Common Mistakes Hoteliers Make When Segmenting Emails
For many marketers, email is the primary channel for lead generation, so consumers are being inundated with messages. How successfully do you segment your database to stand out from the crowd?
Top Hotel Marketing Subject Lines of October 2018 – APAC
Check out last October's best subject lines from our Revinate Marketing customers in APAC for inspiration for your own subject lines!
Facebook Moves From Stars to Recommendations
Facebook has made some changes to focus on uncovering whether consumers recommend (or don’t recommend) a business.
The Ultimate Upsell Strategy to Maximize Ancillary Revenue
In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies consider segmentation, timing, and email design.
How Hotels Can Automate Their Email Marketing
Imagine building meaningful guest relationships, increasing direct bookings, and driving revenue without hardly lifting a finger. Well, you no longer have to wonder thanks to automated campaigns.
Hotel Spero Drives Big ROI with Upsells Functionality
Read about how Hotel Spero uses Revinate Marketing's upsell program to drive revenue, increase their ROI, and enhance the guest experience.
Not Sending Email? Here’s Why Your ROI is Suffering…
Many hoteliers undervalue the role of email marketing, believing it’s outdated or too costly. But the facts tell a different story and in reality, email marketing is actually more relevant than ever.
Four Ways to NOT Get Your Emails Delivered
Revinate's in-house deliverability specialist reveals what not to do if you want your email marketing campaigns to get delivered to inboxes.
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