Happy Valentine’s Day! It’s the holiday to be festive, be lovely, and most importantly for hoteliers, be relevant. We’ve compiled a list of some of our favorite and most successful Valentine’s Day campaigns created by our amazing Revinate Marketing customers. Whether it’s a Valentine’s Day package, romantic three-course dinner, or a bouquet of flowers or champagne bottle upsell, check them out for future inspiration!
1. "Romance is in the Cards"
Hotel: Hotel Emma
Hotel Emma took advantage of Valentine’s Day by offering their gift cards as a great gift option for loved ones. Along with their clever caption, they did a great job of highlighting all the ways you could use this gift card as a generous and thoughtful gift.
2. "Birds of a Feather Valentine Weekend"
Hotel: Blockade Runner
Get ready for some behind-the-scenes details! Blockade Runner’s Valentine’s Day campaign is awesome because they did an excellent job with segmentation – reservations without children and within driving distance. Talk about a romantic weekend getaway.
3. "Esther, there is still time to make them swoon…"
Hotel: 21c Museum Hotel
The 21c Museum Hotel Louisville really personalized this email by including the guest’s name in the subject line. They also detailed a romantic, private room for two, which included a bottle of champagne, house-made chocolates, and a rose petal turndown.
4. "Plan a romantic getaway this Valentine’s"
Hotel: Mountain View Grand Resort & Spa
Not only did Mountain View Grand Resort & Spa feature two amazing Valentine’s Day offerings, they also shared details on their Winter Flash Sale and popular Tower Spa. Doing this shows guests another way to enjoy the property as well as encourage them to book another stay in the same season.
5. "Want to be locked in Hotel V for 24 hours? Hurry and enter our Valentine’s Day giveaway!"
Hotel: Hotel V
With an impressive 33% open rate, Hotel V took a unique approach to grabbing the interests of their guests. They promoted a Lock-In/Love-In contest featuring a free, all-inclusive overnight stay on Valentine’s Day for the winner.
6. "A romantic trip this Valentines…"
Hotel: The Royal Yacht
The Royal Yacht targeted past guests who have no plans for a future stay and got them excited about a romantic Valentine’s Day package.
7. "The Way to your heart"
Hotel: The Hotel Brussels
“Your Valentine’s Starts Here” is a great way to close this message. The Hotel Brussels shares everything their property offers for an unforgettable Valentine’s Day.
8. "Special Offer: We love Valentine’s Day"
Hotel: Hotel Emma
Another favorite from Hotel Emma, but this time, they shared a special Valentine’s Day offer (highlighting the $450 value) of monogrammed, iconic Emma robes and a branded candle for free. This was all given in addition to their usual extras, which they included in the email as well.
Each of these hotels was able to create these successful email marketing campaigns because they used Revinate Marketing’s segmentation and automation solution. To learn how you can generate the same results for your hotel, request a demo from our team.
The post Most Memorable Valentine’s Day Campaigns from Revinate Marketing Customers appeared first on Revinate.
About the Author
Daisy is the Marketing Content Manager at Revinate.More Content by Daisy Tran