Targeting last year’s fall guests with this year’s fall promotion was a smart and strategic way for Park South Hotel to ensure that their offer wound up in the right hands. With a 4% click-through rate, it’s clear that this was one message that recipients wanted to receive.
Stop, Collaborate and Test! Simple Steps You Must Take Before You Hit “Send”
Stephen King novels, a zombie apocalypse, clowns. I can think of only a few things more frightening than pr...
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GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR
Part 3 of our GDPR blog series breaks down the four pillars that'll have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling.
6 Tips to Organically Grow and Maintain Your Hotel Database
Our Hospitality Marketing Strategist for Asia Pacific is an expert on growing and maintaining your hotel's database in the right way. Keep reading for her six tips!
Customer Story: Modern Marketing Automation Increases Guest Loyalty
Achmad Yusuf of Reveur Hospitality shares his experience with Revinate and how guest data and marketing automation helped him increase bookings at his property.
What Recent TripAdvisor Changes Mean for Hoteliers
In the latest hospitality industry news, TripAdvisor is changing how it displays accommodation options to travelers in destination search results. See what this means for your hotel.
GDPR: A Hotelier’s Guide, Part 2 – Glossary of Terms
With the GDPR approaching in just two months, here’s what you, as a hotelier, need to know in regards to relevant terms that will help you better prepare for compliance.
5 Ways to Drive Your Hotel’s ADR
It's the goal of every hotelier to increase average daily rate (ADR). Learn how Revinate Marketing and Revinate Guest Feedback can help you achieve ADR growth with these five proven methods.
Email Deliverability, Part 1: The Do's and Don’ts
The logic behind email deliverability is simple: The more emails being delivered, the more opens and higher the conversion. In part one of this two-part series, we focus on the fundamentals.
5 Ways Hotel Marketing Automation Boosts Efficiency
Timing and segmentation provide valuable insight into real guest data, leading to more effective email marketing campaigns. See how marketing automation has enabled a new level of analytic strategy!
10 Don'ts of Hotel Email Marketing
Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following common
Guide to Email Marketing
Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s
Guest Engagement: How You Can Get it Right
You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to hang on to them, ping...
The Future of Hospitality is Now.
Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the...
Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination
You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...
Revinate Partners with Triptease on CRM: A Hotelier’s Guide
We recently teamed up with Triptease for a great chat on hotel marketing and the importance of guest data. We were thrilled to be included in their multi-part series, CRM: A Hotelier's Guide. Enjoy!
5 Secrets Locked Away in Your Hotel PMS
Revinate’s Senior Hospitality Marketing Strategist shares the top 5 PMS data points that every hotelier must understand in order to create targeted email campaigns that deliver.
Most Memorable Valentine’s Day Campaigns from Revinate Marketing Customers
Check out this list of some of our favorite and most successful Valentine’s Day campaigns created by our Revinate Marketing customers have!
3 Basic Steps to Writing and Sending the Best Emails
We’re sharing three fundamental steps about when to send and how to draft great emails so your guests will love seeing your hotel in their inbox.
The Five Pillars of Hotel Email Marketing
As one of the most efficient and cost-effective ways to generate direct bookings, email marketing is a tried and true solution that is essential to a hotel's success in driving revenue.
How to Up Your Game with Upsells
With open and click-through rates through the roof, there is perhaps no better way to drive ancillary revenue to your bottom line than through pre-arrival upsell email marketing campaigns.
Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing