Email Marketing

  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

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  • Get Certified in Email Marketing

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  • Survey Says: The Impact of Email List Segmentation on Engagement

    Survey Says: The Impact of Email List Segmentation on Engagement

    We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...

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  • January Campaign of the Month: The Townsend Hotel

    January Campaign of the Month: The Townsend Hotel

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  • How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...

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  • Should Hotels Use Emoji in Email Marketing Messages?

    Should Hotels Use Emoji in Email Marketing Messages?

    You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...

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  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

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  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

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  • The Basics of Email Marketing

    The Basics of Email Marketing

    Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users...

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  • 5 Key Email Marketing Takeaways from 2016

    5 Key Email Marketing Takeaways from 2016

    With 2016 coming to a close, we decided to take a look at some of our email marketing data to see what worked well for Revinate customers this year. I wanted to share a few key learnings that will...

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  • December Campaign of the Month: Oceana Beach Club Hotel

    December Campaign of the Month: Oceana Beach Club Hotel

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  • Generic Blast Emails Are Killing Your Business

    Generic Blast Emails Are Killing Your Business

    The data shows that, when used correctly, email is by far the most effective digital tactic for driving customer acquisition and retention. And, across industries, research shows that email...

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  • [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of...

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  • 10 Don'ts of Email Marketing24:57

    10 Don'ts of Email Marketing

    Hotel Marketing Strategist Erica Rich discusses 10 things NOT to do when starting and operating your hotel's email marketing program.

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  • November Campaign of the Month: The Royal Garden Hotel

    November Campaign of the Month: The Royal Garden Hotel

    Brilliantly executed, this campaign achieved gangbuster engagement and revenue results for the hotel in just 48 hours.

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  • Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    The holidays are once again upon us and that means plenty of opportunities to promote your hotel with compelling offers and promotions. If done right the holidays can be the gift that keeps on...

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  • Strategies for Winning the Direct Booking Wars

    Strategies for Winning the Direct Booking Wars

    It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs) and meta sites. At the same time, lines are...

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  • Stop, Collaborate and Test! Simple Steps You Must Take Before You Hit “Send”

    Stop, Collaborate and Test! Simple Steps You Must Take Before You Hit “Send”

    Stephen King novels, a zombie apocalypse, clowns. I can think of only a few things more frightening than pressing “send” on an email campaign that is about to go out to thousands of subscribers....

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  • October Campaign of the Month: Park South Hotel

    October Campaign of the Month: Park South Hotel

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  • Holiday-Themed Email Benchmarks: Learnings for 2016

    Holiday-Themed Email Benchmarks: Learnings for 2016

    We have long advocated that hotels should look to leaders other industries to help them decide how to take their businesses to the next level. Retail is one industry that is on the forefront of...

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  • Revinate Insiders: Campaign of the Month Collection

    Revinate Insiders: Campaign of the Month Collection

    Each month, we'll feature a winning campaign from a Revinate Marketing™ customer. This is our growing collection of all featured campaigns.

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