Home » Revinate Roundup » Top Performing Pre-Arrival Upsell Campaigns

Top Performing Pre-Arrival Upsell Campaigns

November 13, 2017 Erica Rich

You're a Revinate Marketing insider. And that means you play an instrumental role in driving direct revenue to your hotel/s. There is perhaps no better way to drive ancillary revenue to your bottom line than through pre-arrival upsell campaigns in which you offer your incoming guests the opportunity to enhance their stay though room upgrades and amenity add-ons. Revinate Marketing customers generate thousand of dollars each month just through this one campaign.

If you haven't already enabled your upsells and need a little inspiration to help get you started, here is a look at our favorite, top performing pre-arrival upsell campaigns (listed in no particular order)

Hotel: Pinnacle Hotel Harbourfront, Vancouver

Subject Line: Only 5 days until your trip to Vancouver!

[GUEST FIRST NAME], Enhance your stay!

Schedule: 5 days before check-in, 1 day before check-in

Campaign Results: 61% open rate, 20% click-through rate

Hotel: Mountain View Grand Resort & Spa, New Hampshire

Subject Line: Upgrade your stay!

Schedule: 6 days before check-in

Campaign Results: 61% open rate, 26% click-through rate

Hotel: Oceana Beach Hotel

Subject Line: About your upcoming stay at Oceana Beach Hotel

Schedule: 3 days before check-in

Campaign Results: 64% open rate, 14% click-through rate

Hotel: The Vendue, Charleston

Subject Line: Enhance your upcoming stay

Schedule: 12 days before check-in, 3 days before check-in

Campaign Results: 73% open rate, 47% click-through rate

Hotel: Watermark Hotel & Spa Gold Coast, Australia

Subject Line: Welcome to Watermark, [GUEST FIRST NAME]

Schedule: 4 days before check-in

Campaign Results: 57% open rate, 27% click-through rate

Hotel: The Marker, Dublin

Subject Line: We look forward to welcoming you to The Marker Hotel

Schedule: 3 days before check-in

Campaign Results: 49% open rate, 15% click-through rate

Hotel: NoMo SoHo, New York City

Subject Line: Welcome to NoMo SoHo | Upgrade Offer Inside

Schedule: 2 days before check-in

Campaign Results: 67% open rate, 47% click-through rate

For support with setting up your upsells and upgrades, please watch this video or contact one of our hospitality email marketing strategists.

About the Author

Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the developer and instructor of Revinate's Email Marketing Certification for Hoteliers, Erica has traveled around the world, educating hoteliers on how to become effective email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California.
More Content by Erica Rich

Increase direct bookings with Revinate Marketing

Get Started

Return to Home

Access the latest research and analysis of important hospitality trends and issues

Top Performing Pre-Arrival Upsell Campaigns

About the Author

Previous Article

Next Article

Top Performing Pre-Arrival Upsell Campaigns

About the Author

Previous Article

Next Article

More thoughts to consider

Revinate’s Data Scientist analyzed user engagement in the Revinate Marketing app to see what our top-performing customers are doing. Read for key findings to improve your own email marketing strategy.

As exciting as AI and ML may seem, don't get overly excited about them just yet. The many benefits come with a couple things you should watch out for.

It’s easy to make mistakes with email marketing, especially with deliverability. One false step can make or break your campaign, so here are some common deliverability mistakes and how to avoid them.

If you want to boost repeat business, you have to market to guests in a way that makes them feel valued. Here are 3 segments every corporate marketer needs to create loyal guests and drive revenue.

A federal court ruling against Meriton Property Services shows there are no shortcuts when it comes to your online reputation. The company was fined $3 million for manipulating reviews on TripAdvisor.

In Part II of our AI and ML series, we dive deeper into hospitality-specific use cases for these technologies, helping you as a hotelier understand guest needs and preferences like never before.

Read about the success story of Sawridge Inns, the three-hotel group who credits Revinate Marketing for helping them hit quota and drive revenue with segmented email campaigns.

Check out the top-performing subject lines of August from North American Revinate Marketing customers.

AI and Machine Learning are buzzwords getting a lot of mileage these days across dozens of industries. Do they live up to the hype or are they just a fad? Let's see how they've made an impact so far.

Take a look at the top-performing subject lines of August from our Revinate Marketing customers in EMEA.

Email deliverability can be an intimidating topic, so Revinate's in-house deliverability expert is tackling some common keywords you will hear to help you better understand your hotel email marketing.

Welcome to Insiders Studio! Read about Eat.Drink.Sleep, a hotel group who used personalized campaigns and a team of Hospitality Marketing Strategists with Revinate Marketing to achieve success.

Check out the top-performing subject lines of August from our APAC Revinate Marketing customers.

One common myth hotel groups have is thinking they can't effectively communicate with guests due to the sheer volume of people in their database. Well, we're here to debunk that myth.

Revinate's CRO, Maarten Plesman, sat down with Daniel Zelling from techtalk.travel and Hospitality Industry Club to discuss the future of technology in the hospitality space.

Department scores largely define how the public views your property. How can you ensure your department scores are as high as possible? We’re sharing a few pointers that will help raise your scores.

A/B tests drive growth – if you do it right. Keep reading to learn the secrets behind A/B testing your hotel marketing emails for the best results.

We've put together July 2017's top-performing subject lines from our North American Revinate Marketing customers to give you some inspiration for your very own. Check them out!

Email marketing has a huge impact on driving direct bookings and building guest relationships. See our infographic to learn best practices from one of the most under-utilized yet powerful platforms.

As a hotelier, guest satisfaction is one of the most important aspects of your hotel. Whether it's driving up room rates or getting heads in beds, here are six easy ways to improve guest satisfaction.