On May 25th 2018, one of the biggest changes to data protection laws in the past 20 years will go into effect.
The GDPR may feel overwhelming and restrictive, but it is actually a great opportunity for you to clean up your database and confirm you are only communicating with people who actually want to hear from you.
With the tips and best practices outlined in this white paper, you can take the action you need to build awareness, train your personnel, audit your data and partners, and seek legal expertise to ensure full compliance. Ultimately, it’s all about protecting your guest’s data - so here’s to compliance and even better marketing ahead!
For more information on the GDPR readiness for hotels, visit our FAQ page.