[Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

November 22, 2016 Carolyn Murphy

 

As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of getting the highest return on your marketing investment. And, with over 70 percent of Internet users preferring email correspondence with businesses, this marketing channel has proven to be the most effective for customer acquisition, awareness, retention and conversion.

But, part of achieving this peak ROI is not just choosing to invest in email marketing, but getting the little details right. How long is your email? The question is, how can hoteliers cut through their guests’ cluttered inboxes to deliver their messages and drive conversions?

The following infographic details some specific items that hoteliers need to get right in order to set each marketing email up for success.

Want to learn more about email marketing? Sign up here to receive updates on our new Email Marketing Certification class, designed specifically for hoteliers by hoteliers.

The post [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email appeared first on Revinate.

 

Previous Article
One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking
One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to imp...

Next Article
Exclusive Interview: Chinese travelers’ boom in Seattle
Exclusive Interview: Chinese travelers’ boom in Seattle

120 million travelers from China went overseas in 2015, according to statistics from the China National Adm...

Increase direct bookings with Revinate Marketing

Get Started