How to Improve Your Ranking on TripAdvisor
The TripAdvisor Popularity Index is becoming a critical metric for many hotels. Here's how to improve your ...
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Revinate Named One of “Top Hotel Tech Companies to Work For” by Hotel Tech Report
We’re thrilled to share that we’ve been named as one of the best places to work in hotel tech by Hotel Tech Report. The rankings, based on the anonymized responses of thousands of employees at...
Most Read Blog Articles of 2018
The Revinate content team was busy in 2018. In addition to creating guides and benchmark reports being used by hoteliers in more than 135 countries, the team wrote more than 150 original blog...
Revinate’s Year in Review – A Look Back at the Innovation, Growth and Development that Defined 2018
2018 was a big year for Revinate and we wanted to share with you a look back at all that happened in those extraordinary 365 days. Last year, we made significant investments in product and...
All the Holiday Campaign Inspiration You’ll Need this Season
The holiday season is here so we wanted to share some of the great email campaigns created by your industry peers. The campaigns that are included below were created with Revinate Marketing and...
What Happened When a Reluctant Mid-Scale Hotel Group Started Responding to Reviews?
Prior to October, 2016, a mid-scale 7-property hotel group refrained from publicly responding to TripAdvisor reviews. But in October of 2016 management, after seeing the overwhelming data about...
Get to Know Your Guests Better With Guest Preferences
In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. While this can be challenging from a service...
The Importance of Review Responses
Back in 2012, TripAdvisor conducted a consumer study to illustrate the power of reviews and management responses. We shared the results many times in speeches, workshops and on our blog because it...
SAP + Qualtrics Acquisition Validates Strength of Revinate’s Vision for the Hotel Industry
I woke up this morning to the news that SAP has agreed to acquire Qualtrics for $8B in cash. Not only is this the second largest SaaS acquisition ever, but it’s a great outcome for Qualtrics. What...
Five Guest Segments to Target this Holiday Season
The holidays are approaching and you want to sell out by November. Rather than blast your entire database the same message about the holidays at the hotel, consider segmenting your audience and...
Why Hoteliers Should Invest in Google Hotel Ads
Since their introduction in the mid-90’s, OTAs have played an important role in driving customers to hotels they might not have found on their own. In their early days, OTAs were celebrated as a...
What is Social Proof and Why Your Emails Should Include It
If you have ever skipped over a restaurant’s description of their food and gone right for the reviews, you understand the importance of social proof. People are more likely to trust their peers’...
A Hotelier’s Guide To Email Marketing for Black Friday and Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel...
Eight Email Templates to Rev Up Your Email Marketing
As a hotel marketer, saving time and effort seems nearly impossible. However, with email templates, you can take back several hours of your life.
The Most Haunted Hotels in America Use Revinate Marketing
USA Today just released the 10 Best Haunted Hotels in America and we are thrilled (and kind of terrified) to see that four Revinate Marketing customers made the list. See what makes them so spooky!
Five Secrets Behind Email Subject Lines that Get Opened
For many hotel marketers, the most challenging part about creating an email is coming up with a compelling subject line that gets opened. But it doesn't have to be hard with these five tips.
WATCH NOW: Learn how Revinate Marketing increases revenue and guest engagement
Watch our 90-second video to learn how Revinate Marketing, a specialized hotel CRM and email marketing solution, helps hoteliers strengthen guest relationships and drive revenue.
Why Hotels Should Plan Emails Around Their Guest Journey
Hoteliers need to send relevant emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. Learn how to engage with guests before, during, and after the stay.
Happy Birthday! The Campaign Made Just For You
No matter what you like to do on your special day, birthdays are worth celebrating. Stand out in a crowded inbox by leveraging peoples’ love for birthdays with a targeted campaign.
TripAdvisor’s Latest Pivot – Everything You Need to Know
TripAdvisor is notably transforming into more of a social, inspiration-based travel site, with new partners such as National Geographic. Here we break down everything you need to know.
Revinate #1 in Email Marketing – Here’s Why We Will Stay On Top