Hospitality marketing is changing in response to demographic and societal trends. How can you make the most of your hotel marketing budget in this era of fragmented media and short attention spans?
We've identified the three things that should be top-of-mind as you plan your 2018 hotel marketing campaigns.
1. Take advantage of technology.
Email marketing produces the greatest ROI of any channel, and close to two-thirds of consumers prefer to hear from companies via email. Modern email platforms like Revinate Marketing provide tools that let you set up automated campaigns for every part of the customer lifecycle from acquisition to winback.
2. Get on board with the "bleisure" trend.
Bleisure combines business travel with a few vacation days to enjoy the location. It's especially popular with Millennials who take an average of five business trips a year and are 62% more likely to extend a business trip into a vacation. To capitalize on this trend, send an "extend your stay" message when a guest books a corporate stay, and add information about family-friendly activities.
3. Respond to reviews with care.
80% of travelers consider online reviews when they book, but 85% of TripAdvisor users are impressed by a thoughtful response to a bad review.
For more details on how to win customer love and market share, peruse the infographic below and feel free to discuss your email requirements with Revinate.