Blog

Trends and best practices for hotel reputation, surveys, marketing, guest engagement, and loyalty

  • Do you know what’s in your guest data?

    Do you know what’s in your guest data?

    You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...

    Learn More
  • Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose –...

    Learn More
  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

    Learn More
  • How (and When) to Respond to Positive Hotel Reviews

    How (and When) to Respond to Positive Hotel Reviews

    When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study...

    Learn More
  • Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for...

    Learn More
  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

    Learn More
  • ×

    Like what you see? Subscribe to our weekly email:

    First Name
    Last Name
    Hotel Name
    !
    Thank you!
    Error - something went wrong!
  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

    Learn More
  • Survey Says: The Impact of Email List Segmentation on Engagement

    Survey Says: The Impact of Email List Segmentation on Engagement

    We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...

    Learn More
  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

    Learn More
  • How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...

    Learn More
  • Check out these Revinate features in 2017

    Check out these Revinate features in 2017

    2017 is in full swing here at Revinate, and we’re quite sure you’re up and running at your hotel as well. Before you fall back on old habits, we thought it might be helpful for you to have a quick...

    Learn More
  • Should Hotels Use Emoji in Email Marketing Messages?

    Should Hotels Use Emoji in Email Marketing Messages?

    You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...

    Learn More
  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

    Learn More
  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

    Learn More
  • New Year, New Logo

    New Year, New Logo

    Strong brands tell good stories. At Revinate, our story is clear and simple: we empower Hoteliers and Hospitality Professionals to reach new heights. Whether we’re talking about data, efficiency,...

    Learn More
  • [Infographic] How to Choose the Right Art for Your Hotel

    [Infographic] How to Choose the Right Art for Your Hotel

    When making upgrades to your hotel’s rooms, it’s important to take a data-based approach to the investment opportunity. This means taking a look at the aggregate data on your hotel’s guest...

    Learn More
  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

    Learn More
  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

    Learn More
  • Solving the Hotel Data Management Problem in 3 Steps

    Solving the Hotel Data Management Problem in 3 Steps

    For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer...

    Learn More
  • Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looking what the future of hotel marketing holds. This is excellent timing for us to dive a...

    Learn More
  • loading
    Loading More...