Blog

Trends and best practices for hotel reputation, surveys, marketing, guest engagement, and loyalty

  • Spotlight on Design: Introducing a Bold New Look for Revinate Surveys™

    Spotlight on Design: Introducing a Bold New Look for Revinate Surveys™

    We recently launched an updated design for Revinate Surveys™, drawing on industry trends and user feedback for inspiration. Within weeks, we saw a dramatic increase of 10-15% in survey completion rate

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  • The Future of Hospitality is Now.

    The Future of Hospitality is Now.

    Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the...

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  • 5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right

    5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right

    You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to hang on to them, ping...

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  • The Impact of Gmail Tabs on Email Behavior

    The Impact of Gmail Tabs on Email Behavior

    The introduction of Gmail’s tabbed inbox system was met with a lot of hostility by marketers. Many assumed that with the new Promotions tab, subscribers would no longer see nor interact with their...

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  • Unknown Users are Your Hotel’s Mortal Enemy

    Unknown Users are Your Hotel’s Mortal Enemy

    Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to...

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  • Family Travel Search Trends

    Family Travel Search Trends

    Today’s families are busy and stressed, and longing to get away. According to AAA, more than one third of American families are planning to take a trip in the next year. We already know that...

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  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

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  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

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  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

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  • One Example of How NOT to Respond to Negative Reviews

    One Example of How NOT to Respond to Negative Reviews

    The owner of a tapas restaurant recently posted an 895 word response on TripAdvisor after a customer criticized its portion sizes online. The hungry customer wrote a short review about the...

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  • The Search Ranking Factor That Your Hotel’s Website is Probably Missing

    The Search Ranking Factor That Your Hotel’s Website is Probably Missing

    So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective...

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  • [Infographic] Email Design Trends of the Past, Present, and Future

    [Infographic] Email Design Trends of the Past, Present, and Future

    Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present,...

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  • Getting content right: A model for turning data into attention-grabbing campaigns

    Getting content right: A model for turning data into attention-grabbing campaigns

    This is a guest post by Nathan Midgley, chief editor at Melt Content A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit...

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  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

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  • How (and When) to Respond to Positive Hotel Reviews

    How (and When) to Respond to Positive Hotel Reviews

    When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study...

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  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

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  • Do you know what’s in your guest data?

    Do you know what’s in your guest data?

    You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...

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  • Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for...

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  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

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  • [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of...

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