Blog

Trends and best practices for hotel reputation, surveys, marketing, guest engagement, and loyalty

  • [Infographic] Email Design Trends of the Past, Present, and Future

    [Infographic] Email Design Trends of the Past, Present, and Future

    Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present,...

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  • The Search Ranking Factor That Your Hotel’s Website is Probably Missing

    The Search Ranking Factor That Your Hotel’s Website is Probably Missing

    So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective...

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  • Product Spotlight: Improved Survey Real Time Alerts

    Product Spotlight: Improved Survey Real Time Alerts

    Keeping up with all the feedback for your hotel can sometimes be overwhelming. Here at Revinate, our goal is to make this process as simple and streamlined as possible for you. The more you can...

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  • One Example of How NOT to Respond to Negative Reviews

    One Example of How NOT to Respond to Negative Reviews

    The owner of a tapas restaurant recently posted an 895 word response on TripAdvisor after a customer criticized its portion sizes online. The hungry customer wrote a short review about the...

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  • Family Travel Search Trends

    Family Travel Search Trends

    Today’s families are busy and stressed, and longing to get away. According to AAA, more than one third of American families are planning to take a trip in the next year. We already know that...

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  • Do you know what’s in your guest data?

    Do you know what’s in your guest data?

    You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...

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  • Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose –...

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  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

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  • How (and When) to Respond to Positive Hotel Reviews

    How (and When) to Respond to Positive Hotel Reviews

    When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study...

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  • Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for...

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  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

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  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

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  • Survey Says: The Impact of Email List Segmentation on Engagement

    Survey Says: The Impact of Email List Segmentation on Engagement

    We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...

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  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

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  • How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...

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  • Check out these Revinate features in 2017

    Check out these Revinate features in 2017

    2017 is in full swing here at Revinate, and we’re quite sure you’re up and running at your hotel as well. Before you fall back on old habits, we thought it might be helpful for you to have a quick...

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  • Should Hotels Use Emoji in Email Marketing Messages?

    Should Hotels Use Emoji in Email Marketing Messages?

    You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...

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  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

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  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

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  • New Year, New Logo

    New Year, New Logo

    Strong brands tell good stories. At Revinate, our story is clear and simple: we empower Hoteliers and Hospitality Professionals to reach new heights. Whether we’re talking about data, efficiency,...

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