Blog

Trends and best practices for hotel reputation, surveys, marketing, guest engagement, and loyalty

  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

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  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

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  • Survey Says: The Impact of Email List Segmentation on Engagement

    Survey Says: The Impact of Email List Segmentation on Engagement

    We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...

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  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

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  • How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...

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  • Check out these Revinate features in 2017

    Check out these Revinate features in 2017

    2017 is in full swing here at Revinate, and we’re quite sure you’re up and running at your hotel as well. Before you fall back on old habits, we thought it might be helpful for you to have a quick...

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  • Should Hotels Use Emoji in Email Marketing Messages?

    Should Hotels Use Emoji in Email Marketing Messages?

    You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...

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  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

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  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

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  • New Year, New Logo

    New Year, New Logo

    Strong brands tell good stories. At Revinate, our story is clear and simple: we empower Hoteliers and Hospitality Professionals to reach new heights. Whether we’re talking about data, efficiency,...

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  • [Infographic] How to Choose the Right Art for Your Hotel

    [Infographic] How to Choose the Right Art for Your Hotel

    When making upgrades to your hotel’s rooms, it’s important to take a data-based approach to the investment opportunity. This means taking a look at the aggregate data on your hotel’s guest...

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  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

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  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

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  • Solving the Hotel Data Management Problem in 3 Steps

    Solving the Hotel Data Management Problem in 3 Steps

    For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer...

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  • Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looking what the future of hotel marketing holds. This is excellent timing for us to dive a...

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  • 5 Key Email Marketing Takeaways from 2016

    5 Key Email Marketing Takeaways from 2016

    With 2016 coming to a close, we decided to take a look at some of our email marketing data to see what worked well for Revinate customers this year. I wanted to share a few key learnings that will...

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  • Lessons from Black Friday/Cyber Monday

    Lessons from Black Friday/Cyber Monday

    It was so exciting to see so many of our Marketing customers participate in what I like to think of as the Email Marketing Olympics, otherwise known as Black Friday and Cyber Monday. We had a lot...

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  • Introducing: The Revinate Career Hub for Hospitality Professionals

    Introducing: The Revinate Career Hub for Hospitality Professionals

    At Revinate, we pride ourselves on building great technology that you need to be successful and compete in a modern economy. From our award-winning online reputation management and guest...

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  • One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of...

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  • Generic Blast Emails Are Killing Your Business

    Generic Blast Emails Are Killing Your Business

    The data shows that, when used correctly, email is by far the most effective digital tactic for driving customer acquisition and retention. And, across industries, research shows that email...

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