Blog

Trends and best practices for hotel marketers and operators

  • 5 Secrets Locked Away in Your Hotel PMS Data

    5 Secrets Locked Away in Your Hotel PMS Data

    Revinate’s Senior Hospitality Marketing Strategist shares the top 5 PMS data points that every hotelier must understand in order to create targeted email campaigns that deliver.

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  • Who to Watch in Travel and Hospitality: 9 Names You Should Know

    Who to Watch in Travel and Hospitality: 9 Names You Should Know

    An industry filled with diverse talent and innovative thinking, these 9 hospitality and travel veterans stand out from the pack.

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  • Revinate Partners with Triptease on CRM: A Hotelier’s Guide

    Revinate Partners with Triptease on CRM: A Hotelier’s Guide

    We recently teamed up with Triptease for a great chat on hotel marketing and the importance of guest data. We were thrilled to be included in their multi-part series, CRM: A Hotelier's Guide. Enjoy!

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  • Five Ways to Ensure Your Hotel is Prepared for GDPR

    Five Ways to Ensure Your Hotel is Prepared for GDPR

    The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is...

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  • The Five Pillars of Hotel Email Marketing

    The Five Pillars of Hotel Email Marketing

    As one of the most efficient and cost-effective ways to generate direct bookings, email marketing is a tried and true solution that is essential to a hotel's success in driving revenue.

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  • How to Up Your Game with Upsells

    How to Up Your Game with Upsells

    With open and click-through rates through the roof, there is perhaps no better way to drive ancillary revenue to your bottom line than through pre-arrival upsell email marketing campaigns.

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  • Most Memorable Valentine’s Day Campaigns from Revinate Marketing Customers

    Most Memorable Valentine’s Day Campaigns from Revinate Marketing Customers

    Check out this list of some of our favorite and most successful Valentine’s Day campaigns created by our Revinate Marketing customers have!

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  • Drive Guest Engagement with Revinate Surveys™

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  • Hotel Loyalty is Dead…or is It?

    Hotel Loyalty is Dead…or is It?

    Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the...

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  • 9 of Hospitality’s Greatest Thought Leaders and Highest Achievers

    9 of Hospitality’s Greatest Thought Leaders and Highest Achievers

    Whether they are changing the game with innovative concepts or empowering hoteliers with proven tactics, these industry insiders have set themselves apart as some of hospitality’s brightest stars.

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  • Podcast Summary: Revinate on Email Marketing Success

    Podcast Summary: Revinate on Email Marketing Success

    Hoteliers used to manage room inventory. Today they manage customers. What does this mean for hotel marketing? Effective hotel marketing today means gathering guest data and segmenting it in a way...

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  • 6 Ways Email Marketing Supports Operations

    6 Ways Email Marketing Supports Operations

    As a hotel operator, you're always looking for ways to meaningfully connect with your guests, which can feel daunting with limited staff and resources. Email marketing, however, makes it easy.

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  • Insiders Studio: Revinate’s Exclusive Interview with Industry Insider, Del Ross

    Insiders Studio: Revinate’s Exclusive Interview with Industry Insider, Del Ross

    To kick off 2018, our Chief Product Officer, Dan Hang, sits down with industry insider Del Ross for a fresh perspective on the state of hospitality. With over 17 years in the industry, Del has...

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  • Customer Story: Segmentation Leads to Higher Engagement and ROI

    Customer Story: Segmentation Leads to Higher Engagement and ROI

    Read our customer success story on how Rebecca Bogner from Abbey Beach Resort in Australia brought on Revinate Marketing to automate and segment campaigns for more effective marketing.

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  • 3 Basic Steps to Writing and Sending the Best Emails

    3 Basic Steps to Writing and Sending the Best Emails

    We’re sharing three fundamental steps about when to send and how to draft great emails so your guests will love seeing your hotel in their inbox.

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  • Data-Driven Tips for Survey Success

    Data-Driven Tips for Survey Success

    There is very little more powerful to a hotel then verified guest feedback. It allows management to understand what guests love about their services and amenities and where there are opportunities...

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  • 5 Ways to Position Your Hotel as a Lifestyle Brand

    5 Ways to Position Your Hotel as a Lifestyle Brand

    When Millennials look for a hotel, they want more than just a place to stay. To win their bookings and build brand loyalty, hotels should position themselves as part of the Millennial lifestyle....

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  • Hotel Marketing Tips for 2018

    Hotel Marketing Tips for 2018

    Hospitality marketing is changing in response to demographic and societal trends. How can you make the most of your marketing budget in this era of fragmented media and short attention spans?...

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  • Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    72% of Millennials prefer to receive promotional messages via email vs. social media or other ads, and email conversion rates are 3X higher than social media ads. CRM, based on robust email...

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  • [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a...

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  • 6 Ideas for Segmenting Your Database

    6 Ideas for Segmenting Your Database

    There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact,...

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