Darya Subotka

  • A Hotelier’s Guide To Email Marketing for Black Friday and Cyber Monday

    A Hotelier’s Guide To Email Marketing for Black Friday and Cyber Monday

    Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel...

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  • The Ultimate Upsell Strategy to Maximize Ancillary Revenue

    The Ultimate Upsell Strategy to Maximize Ancillary Revenue

    In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies consider segmentation, timing, and email design.

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  • 4 things you should A/B test in your email marketing campaigns

    4 things you should A/B test in your email marketing campaigns

    Our hospitality marketing strategist shares her expert tactics with four things you should be A/B testing in your email campaigns: subject lines, visuals, content, and CTAs.

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  • Email Deliverability, Part 2: Best Practices

    Email Deliverability, Part 2: Best Practices

    Our Hospitality Marketing Strategist is sharing hands-on tips to increase the chances of email delivery with compelling subject lines, attractive layouts, and localization. Keep reading for more!

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  • Email Deliverability, Part 1: The Do's and Don’ts

    Email Deliverability, Part 1: The Do's and Don’ts

    The logic behind email deliverability is simple: The more emails being delivered, the more opens and higher the conversion. In part one of this two-part series, we focus on the fundamentals.

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  • A Hotelier’s Guide to Black Friday/Cyber Monday Email Marketing

    A Hotelier’s Guide to Black Friday/Cyber Monday Email Marketing

    Create an enticing Black Friday/Cyber Monday email marketing strategy that will drive big results for your hotel(s).

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