Erica Rich

  • Most Read Blog Articles of 2018

    Most Read Blog Articles of 2018

    The Revinate content team was busy in 2018. In addition to creating guides and benchmark reports being used by hoteliers in more than 135 countries, the team wrote more than 150 original blog...

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  • Revinate’s Year in Review – A Look Back at the Innovation, Growth and Development that Defined 2018

    Revinate’s Year in Review – A Look Back at the Innovation, Growth and Development that Defined 2018

    2018 was a big year for Revinate and we wanted to share with you a look back at all that happened in those extraordinary 365 days.  Last year, we made significant investments in product and...

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  • All the Holiday Campaign Inspiration You’ll Need this Season

    All the Holiday Campaign Inspiration You’ll Need this Season

    The holiday season is here so we wanted to share some of the great email campaigns created by your industry peers. The campaigns that are included below were created with Revinate Marketing and...

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  • What Happened When a Reluctant Mid-Scale Hotel Group Started Responding to Reviews?

    What Happened When a Reluctant Mid-Scale Hotel Group Started Responding to Reviews?

    Prior to October, 2016, a mid-scale 7-property hotel group refrained from publicly responding to TripAdvisor reviews. But in October of 2016 management, after seeing the overwhelming data about...

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  • Get to Know Your Guests Better With Guest Preferences

    Get to Know Your Guests Better With Guest Preferences

    In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. While this can be challenging from a service...

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  • The Importance of Review Responses

    The Importance of Review Responses

    Back in 2012, TripAdvisor conducted a consumer study to illustrate the power of reviews and management responses. We shared the results many times in speeches, workshops and on our blog because it...

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  • Five Guest Segments to Target this Holiday Season

    Five Guest Segments to Target this Holiday Season

    The holidays are approaching and you want to sell out by November. Rather than blast your entire database the same message about the holidays at the hotel, consider segmenting your audience and...

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  • Why Hoteliers Should Invest in Google Hotel Ads

    Why Hoteliers Should Invest in Google Hotel Ads

    Since their introduction in the mid-90’s, OTAs have played an important role in driving customers to hotels they might not have found on their own. In their early days, OTAs were celebrated as a...

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  • What is Social Proof and Why Your Emails Should Include It

    What is Social Proof and Why Your Emails Should Include It

    If you have ever skipped over a restaurant’s description of their food and gone right for the reviews, you understand the importance of social proof. People are more likely to trust their peers’...

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  • Preparing for the EU General Data Protection Regulation (GDPR): A Guide for Hoteliers

    Preparing for the EU General Data Protection Regulation (GDPR): A Guide for Hoteliers

    This white paper prepares you for the GDPR by taking the more complex nuances of this new legislation and breaking it down in a way that is relevant, useful, and actionable for hoteliers.

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  • GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR

    GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR

    Part 3 of our GDPR blog series breaks down the four pillars that'll have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling.

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  • GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms

    GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms

    With GDPR approaching in just two months, here’s what you, as a hotelier, need to know in regards to relevant terms that will help you better prepare for compliance.

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  • Revinate Heroes: Lyn Aoki

    Revinate Heroes: Lyn Aoki

    Lyn Aoki has worked in every area of hotel hospitality. Find out why she calls housekeeping "the heart of the house" and her ideas for creating great experiences not only for guests but also for her o

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  • 5 Ways to Position Your Hotel as a Lifestyle Brand

    5 Ways to Position Your Hotel as a Lifestyle Brand

    When Millennials look for a hotel, they want more than just a place to stay. To win their bookings and build brand loyalty, hotels should position themselves as part of the Millennial lifestyle....

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  • Do you know what’s in your guest data?

    Do you know what’s in your guest data?

    You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...

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  • The Basics of Email Marketing

    The Basics of Email Marketing

    Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users...

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  • Três maneiras de usar fotos 360 graus do Facebook em seu hotel

    Três maneiras de usar fotos 360 graus do Facebook em seu hotel

    A maneira como os hotéis se apresentam e interagem com hóspedes - e hóspedes potenciais - nas mídias sociais é fundamental no mundo cada vez mais digital de hoje. É importante ter voz e presença...

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  • How to Get a TripAdvisor Award

    How to Get a TripAdvisor Award

    TripAdvisor gets the majority of traffic to hotel-related sites in the United States, and its influence is steadily growing. In a survey conducted for TripAdvisor's TripBarometer 2014 Global Report...

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  • How to Improve Your Ranking on TripAdvisor

    How to Improve Your Ranking on TripAdvisor

    The TripAdvisor Popularity Index is becoming a critical metric for many hotels. Here's how to improve your ranking on TripAdvisor

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  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

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