Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • The Future of Hospitality is Now.

    The Future of Hospitality is Now.

    Get Reputation, Surveys, and Marketing in one compelling offer The hospitality industry is at a crossroads: for hoteliers willing to make the leap, this is the moment in history when making the...

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  • Guide to Email Marketing

    Guide to Email Marketing

    Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s

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  • 5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right

    5 Ways Hotels are Screwing Up Guest Engagement: How You Can Get it Right

    You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to hang on to them, ping...

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  • The Impact of Gmail Tabs on Email Behavior

    The Impact of Gmail Tabs on Email Behavior

    The introduction of Gmail’s tabbed inbox system was met with a lot of hostility by marketers. Many assumed that with the new Promotions tab, subscribers would no longer see nor interact with their...

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  • April Campaign of the Month

    April Campaign of the Month

    Looking to encourage bookings with longer length of stays, NoMo SoHo emailed their database with an exclusive offer to save 20% off of stays of 2 or more nights. With a bold design and compelling call

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  • Unknown Users are Your Hotel’s Mortal Enemy

    Unknown Users are Your Hotel’s Mortal Enemy

    Here at Revinate, we talk a lot about the importance of email acquisition and how much of a positive impact a collection of email addresses can have on your bottom line. And it’s true, you need to...

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  • Get Certified in Email Marketing

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  • Revinate Heroes: Kyle Kuczma, PR Coordinator

    Revinate Heroes: Kyle Kuczma, PR Coordinator

    “How do we build nostalgic value in this future generation of guests? How do we keep them coming back again and again?"

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  • The Search Ranking Factor That Your Hotel’s Website is Probably Missing

    The Search Ranking Factor That Your Hotel’s Website is Probably Missing

    So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides value to guests and prospective...

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  • [Infographic] Email Design Trends of the Past, Present, and Future

    [Infographic] Email Design Trends of the Past, Present, and Future

    Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present,...

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  • One Example of How NOT to Respond to Negative Reviews

    One Example of How NOT to Respond to Negative Reviews

    The owner of a tapas restaurant recently posted an 895 word response on TripAdvisor after a customer criticized its portion sizes online. The hungry customer wrote a short review about the...

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  • Family Travel Search Trends

    Family Travel Search Trends

    Today’s families are busy and stressed, and longing to get away. According to AAA, more than one third of American families are planning to take a trip in the next year. We already know that...

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  • Getting content right: A model for turning data into attention-grabbing campaigns

    Getting content right: A model for turning data into attention-grabbing campaigns

    This is a guest post by Nathan Midgley, chief editor at Melt Content A few months ago, Revinate invited us to collaborate on a starter guide to email marketing for hotels. We wanted to do a bit...

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  • Revinate Heroes: Dave Waymire, General Manager, Hotel Fort Wayne

    Revinate Heroes: Dave Waymire, General Manager, Hotel Fort Wayne

    “Leading in hospitality is about the people,” says Dave Waymire, General Manager of Hotel Fort Wayne in Indiana. “You can have the prettiest building or the best location on the planet. But..."

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  • Do you know what’s in your guest data?

    Do you know what’s in your guest data?

    You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...

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  • Revinate Heroes: Thulani Xhali, General Manager, Stenden Hotel

    Revinate Heroes: Thulani Xhali, General Manager, Stenden Hotel

    “Look at what motivates people to figure out what they need. Find that blend of science and art, that blend of data-based management and personal one-to-one understanding."

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  • Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose –...

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  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

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  • February Campaign of the Month: Abbey Beach Resort

    February Campaign of the Month: Abbey Beach Resort

    See how the Abbey Beach Resort created demand in the slower winter months with a simple targeted email.

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  • How (and When) to Respond to Positive Hotel Reviews

    How (and When) to Respond to Positive Hotel Reviews

    When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study...

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  • Revinate Heroes - Renaud Biard, Chief Operating Officer3:32

    Revinate Heroes - Renaud Biard, Chief Operating Officer

    Renaud Biard is the COO of 9Hotel Collection. We recently spoke with him on how the hotels have completely changed the way they approach email marketing for the group.

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  • Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for...

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  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

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