Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • Get to Know Your Guests Better With Guest Preferences

    Get to Know Your Guests Better With Guest Preferences

    In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. While this can be challenging from a service...

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  • The Importance of Review Responses

    The Importance of Review Responses

    Back in 2012, TripAdvisor conducted a consumer study to illustrate the power of reviews and management responses. We shared the results many times in speeches, workshops and on our blog because it...

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  • SAP + Qualtrics Acquisition Validates Strength of Revinate’s Vision for the Hotel Industry

    SAP + Qualtrics Acquisition Validates Strength of Revinate’s Vision for the Hotel Industry

    I woke up this morning to the news that SAP has agreed to acquire Qualtrics for $8B in cash. Not only is this the second largest SaaS acquisition ever, but it’s a great outcome for Qualtrics. What...

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  • Five Guest Segments to Target this Holiday Season

    Five Guest Segments to Target this Holiday Season

    The holidays are approaching and you want to sell out by November. Rather than blast your entire database the same message about the holidays at the hotel, consider segmenting your audience and...

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  • Why Hoteliers Should Invest in Google Hotel Ads

    Why Hoteliers Should Invest in Google Hotel Ads

    Since their introduction in the mid-90’s, OTAs have played an important role in driving customers to hotels they might not have found on their own. In their early days, OTAs were celebrated as a...

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  • What is Social Proof and Why Your Emails Should Include It

    What is Social Proof and Why Your Emails Should Include It

    If you have ever skipped over a restaurant’s description of their food and gone right for the reviews, you understand the importance of social proof. People are more likely to trust their peers’...

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  • A Hotelier’s Guide To Email Marketing for Black Friday and Cyber Monday

    A Hotelier’s Guide To Email Marketing for Black Friday and Cyber Monday

    Black Friday and Cyber Monday are two of the biggest shopping holidays in the U.S. To most of us, these days are about snagging deeply-discounted apparel and electronics. However, the travel...

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  • Eight Email Templates to Rev Up Your Email Marketing

    Eight Email Templates to Rev Up Your Email Marketing

    As a hotel marketer, saving time and effort seems nearly impossible. However, with email templates, you can take back several hours of your life.

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  • The Most Haunted Hotels in America Use Revinate Marketing

    The Most Haunted Hotels in America Use Revinate Marketing

    USA Today just released the 10 Best Haunted Hotels in America and we are thrilled (and kind of terrified) to see that four Revinate Marketing customers made the list. See what makes them so spooky!

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  • Five Secrets Behind Email Subject Lines that Get Opened

    Five Secrets Behind Email Subject Lines that Get Opened

    For many hotel marketers, the most challenging part about creating an email is coming up with a compelling subject line that gets opened. But it doesn't have to be hard with these five tips.

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  • WATCH NOW: Learn how Revinate Marketing increases revenue and guest engagement

    WATCH NOW: Learn how Revinate Marketing increases revenue and guest engagement

    Watch our 90-second video to learn how Revinate Marketing, a specialized hotel CRM and email marketing solution, helps hoteliers strengthen guest relationships and drive revenue.

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  • Why Hotels Should Plan Emails Around Their Guest Journey

    Why Hotels Should Plan Emails Around Their Guest Journey

    Hoteliers need to send relevant emails at every stage of the guest journey to improve the guest experience and stay top-of-mind. Learn how to engage with guests before, during, and after the stay.

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  • Happy Birthday! The Campaign Made Just For You

    Happy Birthday! The Campaign Made Just For You

    No matter what you like to do on your special day, birthdays are worth celebrating. Stand out in a crowded inbox by leveraging peoples’ love for birthdays with a targeted campaign.

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  • TripAdvisor’s Latest Pivot – Everything You Need to Know

    TripAdvisor’s Latest Pivot – Everything You Need to Know

    TripAdvisor is notably transforming into more of a social, inspiration-based travel site, with new partners such as National Geographic. Here we break down everything you need to know.

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  • Revinate #1 in Email Marketing – Here’s Why We Will Stay On Top

    Revinate #1 in Email Marketing – Here’s Why We Will Stay On Top

    Revinate is ranked number one in Email Marketing & CRM on Hotel Tech Report. Given that we launched our Marketing product three years ago, it’s clear we’re just getting started

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  • Top Hotel Marketing Subject Lines of October 2018 – North America

    Top Hotel Marketing Subject Lines of October 2018 – North America

    Each month, we’ll look back 12 months and share the best-performing subject lines from our North American hotel customers. Check out the top five from last October.

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  • Exclusive Interview: Amazon Recognizes Revinate as Startup to Watch

    Exclusive Interview: Amazon Recognizes Revinate as Startup to Watch

    Revinate has been selected by Amazon to be featured on the Amazon Web Services (AWS) Startups blog. Hear from our CEO and CPO on how we plan to transform the hospitality industry.

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  • Top Hotel Marketing Subject Lines of October 2018 – EMEA

    Top Hotel Marketing Subject Lines of October 2018 – EMEA

    Check out last October's top-performing subject lines from EMEA's Revinate Marketing customers for inspiration for this year!

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  • 5 Common Mistakes Hoteliers Make When Segmenting Emails

    5 Common Mistakes Hoteliers Make When Segmenting Emails

    For many marketers, email is the primary channel for lead generation, so consumers are being inundated with messages. How successfully do you segment your database to stand out from the crowd?

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  • Top Hotel Marketing Subject Lines of October 2018 – APAC

    Top Hotel Marketing Subject Lines of October 2018 – APAC

    Check out last October's best subject lines from our Revinate Marketing customers in APAC for inspiration for your own subject lines!

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