Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • Executive interview: Oliver Geldner on distribution, marketing & revenue

    Executive interview: Oliver Geldner on distribution, marketing & revenue

    Right before the holiday season, I had a chance to interview Oliver Geldner to talk about hotel marketing, revenue and distribution. Oliver has a wealth of knowledge in the field, with more than...

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  • Einstein Hotels - Michael Vogt; General Manager0:59

    Einstein Hotels - Michael Vogt; General Manager

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  • Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    72% of Millennials prefer to receive promotional messages via email vs. social media or other ads, and email conversion rates are 3X higher than social media ads. CRM, based on robust email...

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  • Our Favorite Holiday Campaigns from 2016

    Our Favorite Holiday Campaigns from 2016

    Life is all about living in the moment.But let’s be honest, when you’re managing the marketing and promotions for a hotel, it’s really about living in the next quarter. And that means, now is the...

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  • Revinate Heroes - Oliver Weibel, Director of Sales and Marketing1:07

    Revinate Heroes - Oliver Weibel, Director of Sales and Marketing

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  • 2018 Budget Season: Own Your Guests (Stop Renting Them)

    2018 Budget Season: Own Your Guests (Stop Renting Them)

    You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are strong and...

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  • [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a...

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  • 10 Don'ts of Hotel Email Marketing

    10 Don'ts of Hotel Email Marketing

    Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following common

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  • Maximize the Guest Experience Before, During & After Their Stay

    Maximize the Guest Experience Before, During & After Their Stay

    Recently StayNTouch, SHR and Revinate hosted a webinar about how to maximize the guest experience before, during & after the guest stay. This companion guide to the webinar has all the critical inform

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  • 9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

    9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

    In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and...

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  • Guide to Email Marketing

    Guide to Email Marketing

    Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s

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  • Revinate Partners with Triptease on CRM: A Hotelier’s Guide

    Revinate Partners with Triptease on CRM: A Hotelier’s Guide

    We recently teamed up with Triptease for a great chat on hotel marketing and the importance of guest data. We were thrilled to be included in their multi-part series, CRM: A Hotelier's Guide. Enjoy!

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  • Hotel Loyalty is Dead…or is It?

    Hotel Loyalty is Dead…or is It?

    Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the...

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  • Five Ways to Ensure Your Hotel is Prepared for GDPR

    Five Ways to Ensure Your Hotel is Prepared for GDPR

    The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is...

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  • Revinate Heroes: Lyn Aoki

    Revinate Heroes: Lyn Aoki

    Lyn Aoki has worked in every area of hotel hospitality. Find out why she calls housekeeping "the heart of the house" and her ideas for creating great experiences not only for guests but also for her o

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  • Revinate Heroes: Kristen Churlonis

    Revinate Heroes: Kristen Churlonis

    With her diverse career experience, Kristen Churlonis came to hotel marketing unburdened by preconceptions. But throughout her career, she’s known that it’s all about the people.

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  • A Hotelier’s Guide to Black Friday/Cyber Monday Email Marketing

    A Hotelier’s Guide to Black Friday/Cyber Monday Email Marketing

    Create an enticing Black Friday/Cyber Monday email marketing strategy that will drive big results for your hotel(s).

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  • 6 Ideas for Segmenting Your Database

    6 Ideas for Segmenting Your Database

    There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact,...

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  • Here’s One Way Hotels are Failing Pre-Arrival Guests

    Here’s One Way Hotels are Failing Pre-Arrival Guests

    When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just five years...

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  • Revinate Heroes: Irene Pallais, Area Internet Marketing Director

    Revinate Heroes: Irene Pallais, Area Internet Marketing Director

    “The problem for hotels today is that the digital space is very fragmented,” says Irene Pallais, Area Internet Marketing Director for the New Orleans Hotel Collection. “You almost have to be...

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  • 4 Steps to Maximizing the Lifetime Value of Your Guests

    4 Steps to Maximizing the Lifetime Value of Your Guests

    In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or the customer acquisition cost...

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  • Exclusive Interview: John Stocki, Founder and CEO of Stocki Exchange

    Exclusive Interview: John Stocki, Founder and CEO of Stocki Exchange

    As the Founder and CEO of the Stocki Exchange, a five year old hospitality consulting firm, John Stocki has found a passion in working with clients who are never willing to settle for “good...

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  • [Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

    [Infographic] Your Hotel’s Email Subscribers’ Attention Spans are Increasing

    We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. Whether or not the measurement is accurate, it’s hard to deny that...

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  • [Infographic] Serving the Impatient American Consumer

    [Infographic] Serving the Impatient American Consumer

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. The report was based on data from a survey of a...

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  • Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

    Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

    There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social...

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  • Exclusive Interview: Current State of Marketing in the Hotel Industry with Tim Davis

    Exclusive Interview: Current State of Marketing in the Hotel Industry with Tim Davis

    Earlier this month we had the opportunity to sit down with Tim Davis, the CEO of PACE Dimensions, about the current state of marketing in the hotel industry. Tim is an industry veteran who was previou

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  • July Campaign of the Month

    July Campaign of the Month

    This email campaign by Dunboyne Castle Hotel and Spa checks all the boxes with a clean, on-brand design, personalized message, exclusive offer, and clear call-to-actions. Plus, it was disseminated to

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  • The History of Direct Bookings [Infographic]

    The History of Direct Bookings [Infographic]

    As we prepare for the upcoming Direct Booking Summit on September 13-14, we’ve taken a look at the history of direct bookings and all of the key events that helped shape this movement.

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  • Revinate Heroes: Kyle Kuczma, PR Coordinator

    Revinate Heroes: Kyle Kuczma, PR Coordinator

    “How do we build nostalgic value in this future generation of guests? How do we keep them coming back again and again?"

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  • Guest Engagement: How You Can Get it Right

    Guest Engagement: How You Can Get it Right

    You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to hang on to them, ping...

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  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

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