Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • Facebook Moves From Stars to Recommendations

    Facebook Moves From Stars to Recommendations

    Facebook has made some changes to focus on uncovering whether consumers recommend (or don’t recommend) a business.

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  • The Ultimate Upsell Strategy to Maximize Ancillary Revenue

    The Ultimate Upsell Strategy to Maximize Ancillary Revenue

    In hospitality, upsells enhance the guest experience while generating more ancillary revenue for hotels. The best upsell strategies consider segmentation, timing, and email design.

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  • How Hotels Can Automate Their Email Marketing

    How Hotels Can Automate Their Email Marketing

    Imagine building meaningful guest relationships, increasing direct bookings, and driving revenue without hardly lifting a finger. Well, you no longer have to wonder thanks to automated campaigns.

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  • Hotel Spero Drives Big ROI with Upsells Functionality

    Hotel Spero Drives Big ROI with Upsells Functionality

    Read about how Hotel Spero uses Revinate Marketing's upsell program to drive revenue, increase their ROI, and enhance the guest experience.

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  • Generating Group Business with Hotel Data is Easier Than You Think

    Generating Group Business with Hotel Data is Easier Than You Think

    With rising third-party acquisition costs, it's time to turn to your own internal database to generate direct leads. Keep reading to see how generating group business is easier than you think.

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  • Not Sending Email? Here’s Why Your ROI is Suffering…

    Not Sending Email? Here’s Why Your ROI is Suffering…

    Many hoteliers undervalue the role of email marketing, believing it’s outdated or too costly. But the facts tell a different story and in reality, email marketing is actually more relevant than ever.

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  • Four Ways to NOT Get Your Emails Delivered

    Four Ways to NOT Get Your Emails Delivered

    Revinate's in-house deliverability specialist reveals what not to do if you want your email marketing campaigns to get delivered to inboxes.

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  • Best Practices for Managing Google Reviews

    Best Practices for Managing Google Reviews

    With so much more user-generated content appearing on Google, many hoteliers are looking for effective ways to manage their reviews, so keep reading for best practices and tactical tips.

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  • Improve Your Hotel Email Marketing with Revinate’s Email Marketing Strategy Guide

    Improve Your Hotel Email Marketing with Revinate’s Email Marketing Strategy Guide

    We've created the industry's first and most comprehensive email marketing strategy guide to share best practices, innovative strategies, database maintenance tips, and much more.

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  • Top Hotel Marketing Subject Lines of September 2018 – North America

    Top Hotel Marketing Subject Lines of September 2018 – North America

    We're back with our monthly subject line series. Check out the top-performing subject lines for September from North American Revinate Marketing customers.

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  • It’s 2019 Budget Season: Here’s What You Need to Know

    It’s 2019 Budget Season: Here’s What You Need to Know

    When it comes to driving guest engagement and direct bookings, it’s important to have the right resources. Keep reading for expert tips on how to build your 2019 marketing budget and strategy.

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  • Top Hotel Marketing Subject Lines of September 2018 – EMEA

    Top Hotel Marketing Subject Lines of September 2018 – EMEA

    We're back with our monthly subject line series. Check out the top-performing subject lines for September from EMEA Revinate Marketing customers.

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  • Google Claims Customer Service More Important Than Loyalty Programs

    Google Claims Customer Service More Important Than Loyalty Programs

    A recent data report presented by Google identifies the customer experience as more important than loyalty programs when it comes to travel bookings for frequent travelers. Keep reading to learn more.

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  • Top Hotel Marketing Subject Lines of September 2018 – APAC

    Top Hotel Marketing Subject Lines of September 2018 – APAC

    We're back with our monthly subject line series. Check out the top-performing subject lines for September from APAC Revinate Marketing customers.

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  • 4 things you should A/B test in your email marketing campaigns

    4 things you should A/B test in your email marketing campaigns

    Our hospitality marketing strategist shares her expert tactics with four things you should be A/B testing in your email campaigns: subject lines, visuals, content, and CTAs.

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  • The GDPR — The New Normal?

    The GDPR — The New Normal?

    Europe’s General Data Protection Regulation (GDPR) is live, and the sky hasn’t fallen. So, what happens next for hoteliers? We have some of the answers here.

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  • Key Findings from Revinate’s Data Scientist: The Recipe for Email Marketing Success

    Key Findings from Revinate’s Data Scientist: The Recipe for Email Marketing Success

    Revinate’s Data Scientist analyzed user engagement in the Revinate Marketing app to see what our top-performing customers are doing. Read for key findings to improve your own email marketing strategy.

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  • AI and Machine Learning in Hospitality: Part III

    AI and Machine Learning in Hospitality: Part III

    As exciting as AI and ML may seem, don't get overly excited about them just yet. The many benefits come with a couple things you should watch out for.

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  • 5 Common Mistakes in Email Deliverability

    5 Common Mistakes in Email Deliverability

    It’s easy to make mistakes with email marketing, especially with deliverability. One false step can make or break your campaign, so here are some common deliverability mistakes and how to avoid them.

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  • 3 Ways to Find Your Best Guests Across Your Hotel Group

    3 Ways to Find Your Best Guests Across Your Hotel Group

    If you want to boost repeat business, you have to market to guests in a way that makes them feel valued. Here are 3 segments every corporate marketer needs to create loyal guests and drive revenue.

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