Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

    Learn More
  • ×

    Like what you see? Subscribe to our weekly email:

    First Name
    Last Name
    Hotel Name
    !
    Thank you!
    Error - something went wrong!
  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

    Learn More
  • Survey Says: The Impact of Email List Segmentation on Engagement

    Survey Says: The Impact of Email List Segmentation on Engagement

    We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...

    Learn More
  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

    Learn More
  • How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...

    Learn More
  • Global Hotel Reputation Benchmark Report 2017

    Global Hotel Reputation Benchmark Report 2017

    With over 30,000 hotel customers all over the world, Revinate has amassed over 220 million reviews in its seven years of service to hotels—nearly 40 million of those in 2016 alone. This is a deep...

    Read Article
  • Get Certified in Email Marketing

    Learn More
  • Should Hotels Use Emoji in Email Marketing Messages?

    Should Hotels Use Emoji in Email Marketing Messages?

    You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...

    Learn More
  • Revinate Heroes- Ian Cameron, General Manager3:16

    Revinate Heroes- Ian Cameron, General Manager

    Ian Cameron is the General Manager at The Royal Ambarrukmo Yogyakarta. Watch this video to learn how he and his team are reinventing the guest experience.

    Watch Video
  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

    Learn More
  • Revinate Heroes - Simon Dornan, General Manager3:06

    Revinate Heroes - Simon Dornan, General Manager

    Watch Video
  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

    Learn More
  • New Year, New Logo

    New Year, New Logo

    Strong brands tell good stories. At Revinate, our story is clear and simple: we empower Hoteliers and Hospitality Professionals to reach new heights. Whether we’re talking about data, efficiency,...

    Learn More
  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

    Read Article
  • The Basics of Email Marketing

    The Basics of Email Marketing

    Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users...

    Read Article
  • Revinate Heroes: Aulianty Fellina Rizal, Director of Marketing and Communication1:45

    Revinate Heroes: Aulianty Fellina Rizal, Director of Marketing and Communication

    Aulianty Fellina Rizal is the Director of Marketing and Communication at The Sintesa Jimbaran in Bali. Watch this video to learn how she and her team are reinventing the guest experience.

    Watch Video
  • 5 Key Email Marketing Takeaways from 2016

    5 Key Email Marketing Takeaways from 2016

    With 2016 coming to a close, we decided to take a look at some of our email marketing data to see what worked well for Revinate customers this year. I wanted to share a few key learnings that will...

    Learn More
  • Generic Blast Emails Are Killing Your Business

    Generic Blast Emails Are Killing Your Business

    The data shows that, when used correctly, email is by far the most effective digital tactic for driving customer acquisition and retention. And, across industries, research shows that email...

    Learn More
  • [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of...

    Learn More
  • Strategies for Winning the Direct Booking Wars

    Strategies for Winning the Direct Booking Wars

    It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs) and meta sites. At the same time, lines are...

    Learn More
  • The Germany Papers: Data and Expert Opinions About the German Hotel Market

    The Germany Papers: Data and Expert Opinions About the German Hotel Market

    In total, we have analysed data of more than 4500 hotels in Germany and grouped them into 11 key markets. We also asked several industry leaders to provide us with their take.

    Read Article
  • [Infographic] 5 Emails That Will Generate Hotel Bookings

    [Infographic] 5 Emails That Will Generate Hotel Bookings

    When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the best tools that hotels...

    Learn More
  • ×

    Like what you see? Subscribe to our weekly email:

    First Name
    Last Name
    Hotel Name
    !
    Thank you!
    Error - something went wrong!
  • How to Get More Reviews on TripAdvisor

    How to Get More Reviews on TripAdvisor

    Read Article
  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

    Learn More
  • January Campaign of the Month: The Townsend Hotel

    January Campaign of the Month: The Townsend Hotel

    Read Article
  • [Infographic] How to Choose the Right Art for Your Hotel

    [Infographic] How to Choose the Right Art for Your Hotel

    When making upgrades to your hotel’s rooms, it’s important to take a data-based approach to the investment opportunity. This means taking a look at the aggregate data on your hotel’s guest...

    Learn More
  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

    Learn More
  • Solving the Hotel Data Management Problem in 3 Steps

    Solving the Hotel Data Management Problem in 3 Steps

    For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer...

    Learn More
  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

    Learn More
  • Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looking what the future of hotel marketing holds. This is excellent timing for us to dive a...

    Learn More
  • December Campaign of the Month: Oceana Beach Club Hotel

    December Campaign of the Month: Oceana Beach Club Hotel

    Read Article
  • Introducing: The Revinate Career Hub for Hospitality Professionals

    Introducing: The Revinate Career Hub for Hospitality Professionals

    At Revinate, we pride ourselves on building great technology that you need to be successful and compete in a modern economy. From our award-winning online reputation management and guest...

    Learn More
  • One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of...

    Learn More
  • 10 Don'ts of Email Marketing24:57

    10 Don'ts of Email Marketing

    Hotel Marketing Strategist Erica Rich discusses 10 things NOT to do when starting and operating your hotel's email marketing program.

    Watch Video
  • Exclusive Interview: Chinese travelers’ boom in Seattle

    Exclusive Interview: Chinese travelers’ boom in Seattle

    120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. And approximately 115K of them visited Seattle. We had the...

    Learn More
  • Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    The holidays are once again upon us and that means plenty of opportunities to promote your hotel with compelling offers and promotions. If done right the holidays can be the gift that keeps on...

    Learn More
  • Revinate Heroes: Jamie Fox, Director of Rooms, Hotel Emma

    Revinate Heroes: Jamie Fox, Director of Rooms, Hotel Emma

    As the Director of Rooms at The Hotel Emma, an historic independent property in San Antonio, Jamie Fox’s philosophy is simple: “The guest experience is everything. If you constantly...

    Read Article
  • November Campaign of the Month: The Royal Garden Hotel

    November Campaign of the Month: The Royal Garden Hotel

    Brilliantly executed, this campaign achieved gangbuster engagement and revenue results for the hotel in just 48 hours.

    Read Article
  • 中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest

    中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest

    120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. This number puts China at the top of the list of countries of...

    Learn More
  • We're in this together.2:12

    We're in this together.

    See how our team helps Revinate Customers around the world achieve their goals.

    Watch Video
  • Revinate Heroes:  Hazel Rigler, Director of Marketing and eCommerce, Grand Chancellor Hotels

    Revinate Heroes: Hazel Rigler, Director of Marketing and eCommerce, Grand Chancellor Hotels

    What makes Hazel Rigler successful? Her extensive hospitality experience across a number of properties, cultures—even crises—has taught her to set realistic but challenging goals.

    Read Article
  • Three Ways Your Hotel Can Use Facebook 360 Photos

    Three Ways Your Hotel Can Use Facebook 360 Photos

    The way hotels present themselves and interact with guest and prospective guests on social media is critical in today’s increasingly digital world. It is important to have a voice and a presence...

    Learn More
  • ×

    Like what you see? Subscribe to our weekly email:

    First Name
    Last Name
    Hotel Name
    !
    Thank you!
    Error - something went wrong!
  • Does Green Matter for Hotels?

    Does Green Matter for Hotels?

    Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment. Hoteliers recognise the tangible benefits in...

    Learn More
  • Exclusive Interview: The Future of Hotel Technology

    Exclusive Interview: The Future of Hotel Technology

    For hoteliers looking to stay on top of the latest in hotel technology, it can be difficult to separate the flash-in-the-pan trends from immediate necessities. We had the opportunity to speak with...

    Learn More
  • loading
    Loading More...