Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • Revinate Heroes- Ian Cameron, General Manager3:16

    Revinate Heroes- Ian Cameron, General Manager

    Ian Cameron is the General Manager at The Royal Ambarrukmo Yogyakarta. Watch this video to learn how he and his team are reinventing the guest experience.

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  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

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  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

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  • New Year, New Logo

    New Year, New Logo

    Strong brands tell good stories. At Revinate, our story is clear and simple: we empower Hoteliers and Hospitality Professionals to reach new heights. Whether we’re talking about data, efficiency,...

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  • Solving the Hotel Data Management Problem in 3 Steps

    Solving the Hotel Data Management Problem in 3 Steps

    For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer...

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  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

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  • Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looking what the future of hotel marketing holds. This is excellent timing for us to dive a...

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  • The Basics of Email Marketing

    The Basics of Email Marketing

    Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users...

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  • 5 Key Email Marketing Takeaways from 2016

    5 Key Email Marketing Takeaways from 2016

    With 2016 coming to a close, we decided to take a look at some of our email marketing data to see what worked well for Revinate customers this year. I wanted to share a few key learnings that will...

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  • Introducing: The Revinate Career Hub for Hospitality Professionals

    Introducing: The Revinate Career Hub for Hospitality Professionals

    At Revinate, we pride ourselves on building great technology that you need to be successful and compete in a modern economy. From our award-winning online reputation management and guest...

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  • One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    One Weird Way New Reviews Can Hurt Your Hotel’s TripAdvisor Ranking

    In general, it’s a great idea to encourage guests to write online reviews, as it’s one of seven ways to improve your hotel’s ranking on sites like TripAdvisor. As a refresher, the full makeup of...

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  • Generic Blast Emails Are Killing Your Business

    Generic Blast Emails Are Killing Your Business

    The data shows that, when used correctly, email is by far the most effective digital tactic for driving customer acquisition and retention. And, across industries, research shows that email...

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  • [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of...

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  • 10 Don'ts of Email Marketing24:57

    10 Don'ts of Email Marketing

    Hotel Marketing Strategist Erica Rich discusses 10 things NOT to do when starting and operating your hotel's email marketing program.

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  • Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    Unwrap the Secrets to a Successful Holiday Email Marketing Plan

    The holidays are once again upon us and that means plenty of opportunities to promote your hotel with compelling offers and promotions. If done right the holidays can be the gift that keeps on...

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  • Revinate Heroes: Jamie Fox, Director of Rooms, Hotel Emma

    Revinate Heroes: Jamie Fox, Director of Rooms, Hotel Emma

    As the Director of Rooms at The Hotel Emma, an historic independent property in San Antonio, Jamie Fox’s philosophy is simple: “The guest experience is everything. If you constantly...

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  • November Campaign of the Month: The Royal Garden Hotel

    November Campaign of the Month: The Royal Garden Hotel

    Brilliantly executed, this campaign achieved gangbuster engagement and revenue results for the hotel in just 48 hours.

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  • Strategies for Winning the Direct Booking Wars

    Strategies for Winning the Direct Booking Wars

    It’s been a busy year on the “book direct” front. Hotels of all sizes are facing off against established and emerging online travel agencies (OTAs) and meta sites. At the same time, lines are...

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  • The Germany Papers: Data and Expert Opinions About the German Hotel Market

    The Germany Papers: Data and Expert Opinions About the German Hotel Market

    In total, we have analysed data of more than 4500 hotels in Germany and grouped them into 11 key markets. We also asked several industry leaders to provide us with their take.

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  • Hotel Digital Marketing Optimization in 2017

    Hotel Digital Marketing Optimization in 2017

    As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest acquisition strategies, a...

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  • [Infographic] 5 Emails That Will Generate Hotel Bookings

    [Infographic] 5 Emails That Will Generate Hotel Bookings

    When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the best tools that hotels...

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  • How to Get More Reviews on TripAdvisor

    How to Get More Reviews on TripAdvisor

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  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

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  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

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  • [Infographic] How to Choose the Right Art for Your Hotel

    [Infographic] How to Choose the Right Art for Your Hotel

    When making upgrades to your hotel’s rooms, it’s important to take a data-based approach to the investment opportunity. This means taking a look at the aggregate data on your hotel’s guest...

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  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

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  • December Campaign of the Month: Oceana Beach Club Hotel

    December Campaign of the Month: Oceana Beach Club Hotel

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  • Exclusive Interview: Chinese travelers’ boom in Seattle

    Exclusive Interview: Chinese travelers’ boom in Seattle

    120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. And approximately 115K of them visited Seattle. We had the...

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  • 中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest

    中国游客 Zhōngguó Yóukè (The Chinese Tourist) – The New Opportunity for Hotels in the Pacific Northwest

    120 million travelers from China went overseas in 2015, according to statistics from the China National Administration of Tourism. This number puts China at the top of the list of countries of...

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  • We're in this together.2:12

    We're in this together.

    See how our team helps Revinate Customers around the world achieve their goals.

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  • Revinate Heroes:  Hazel Rigler, Director of Marketing and eCommerce, Grand Chancellor Hotels

    Revinate Heroes: Hazel Rigler, Director of Marketing and eCommerce, Grand Chancellor Hotels

    What makes Hazel Rigler successful? Her extensive hospitality experience across a number of properties, cultures—even crises—has taught her to set realistic but challenging goals.

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  • Three Ways Your Hotel Can Use Facebook 360 Photos

    Three Ways Your Hotel Can Use Facebook 360 Photos

    The way hotels present themselves and interact with guest and prospective guests on social media is critical in today’s increasingly digital world. It is important to have a voice and a presence...

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  • Does Green Matter for Hotels?

    Does Green Matter for Hotels?

    Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment. Hoteliers recognise the tangible benefits in...

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  • Exclusive Interview: The Future of Hotel Technology

    Exclusive Interview: The Future of Hotel Technology

    For hoteliers looking to stay on top of the latest in hotel technology, it can be difficult to separate the flash-in-the-pan trends from immediate necessities. We had the opportunity to speak with...

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  • [Infographic] Hotel Guest Satisfaction Industry Insights

    [Infographic] Hotel Guest Satisfaction Industry Insights

    Did you know that hotel guest satisfaction has improved for a fourth consecutive year and that luxury hotels are leading the charge? This is according to the J.D. Power 2016 Hotel Guest...

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  • Stop, Collaborate and Test! Simple Steps You Must Take Before You Hit “Send”

    Stop, Collaborate and Test! Simple Steps You Must Take Before You Hit “Send”

    Stephen King novels, a zombie apocalypse, clowns. I can think of only a few things more frightening than pressing “send” on an email campaign that is about to go out to thousands of subscribers....

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  • October Campaign of the Month: Park South Hotel

    October Campaign of the Month: Park South Hotel

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  • Exclusive Interview: Effective Hotel Revenue Management Strategies

    Exclusive Interview: Effective Hotel Revenue Management Strategies

    Revenue management is one area that is evolving rapidly to keep pace with an increasingly technologically complex hospitality environment. To get some insights on the future of revenue management...

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  • [Infographic] Why Some Twitter Hashtags are Totally Worthless

    [Infographic] Why Some Twitter Hashtags are Totally Worthless

    When thing about your hotel social media marketing strategy, Twitter is an essential part of real-time customer service and guest marketing. Hashtags are generally considered integral to the...

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  • How to Make Your Hotel’s Website Easy to Find on Google

    How to Make Your Hotel’s Website Easy to Find on Google

    This is an excerpt from our ebook, A Hotelier’s Guide to Google SEO. Want to learn more? You’re in luck! We’re co-hosting a webinar with Google next month. CLICK HERE to register for The Path to...

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  • Holiday-Themed Email Benchmarks: Learnings for 2016

    Holiday-Themed Email Benchmarks: Learnings for 2016

    We have long advocated that hotels should look to leaders other industries to help them decide how to take their businesses to the next level. Retail is one industry that is on the forefront of...

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  • The History of Direct Bookings [Infographic]

    The History of Direct Bookings [Infographic]

    As we prepare for the upcoming Direct Booking Summit on September 13-14, we’ve taken a look at the history of direct bookings and all of the key events that helped shape this movement.

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  • Exclusive Interview: Improve the Hotel Booking Process, the Guest Experience, and More

    Exclusive Interview: Improve the Hotel Booking Process, the Guest Experience, and More

    What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 reason is that OTA...

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