Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • 2018 Global Hotel Reputation Benchmark Report

    2018 Global Hotel Reputation Benchmark Report

    Revinate analyzed reviews from over 138,000 hotels in 200 countries to show how your hotel's online reviews compare to those of your competitors.

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  • Executive interview: Oliver Geldner on distribution, marketing & revenue

    Executive interview: Oliver Geldner on distribution, marketing & revenue

    Right before the holiday season, I had a chance to interview Oliver Geldner to talk about hotel marketing, revenue and distribution. Oliver has a wealth of knowledge in the field, with more than...

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  • Einstein Hotels - Michael Vogt; General Manager0:59

    Einstein Hotels - Michael Vogt; General Manager

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  • Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

    72% of Millennials prefer to receive promotional messages via email vs. social media or other ads, and email conversion rates are 3X higher than social media ads. CRM, based on robust email...

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  • Our Favorite Holiday Campaigns from 2016

    Our Favorite Holiday Campaigns from 2016

    Life is all about living in the moment.But let’s be honest, when you’re managing the marketing and promotions for a hotel, it’s really about living in the next quarter. And that means, now is the...

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  • Revinate Heroes - Oliver Weibel, Director of Sales and Marketing1:07

    Revinate Heroes - Oliver Weibel, Director of Sales and Marketing

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  • 2018 Budget Season: Own Your Guests (Stop Renting Them)

    2018 Budget Season: Own Your Guests (Stop Renting Them)

    You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are strong and...

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  • [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    [Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

    Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a...

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  • 10 Don'ts of Hotel Email Marketing

    10 Don'ts of Hotel Email Marketing

    Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following common

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  • Maximize the Guest Experience Before, During & After Their Stay

    Maximize the Guest Experience Before, During & After Their Stay

    Recently StayNTouch, SHR and Revinate hosted a webinar about how to maximize the guest experience before, during & after the guest stay. This companion guide to the webinar has all the critical inform

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  • 9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

    9 Critical Issues to Consider Before You Buy Hotel Email Marketing Software

    In today’s rapidly changing, increasingly digitized economy, email marketing software has become the lifeblood of savvy hotel marketers. It can often be the determining factor between success and...

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  • Guide to Email Marketing

    Guide to Email Marketing

    Whether email plays a key role or a bit part in your marketing strategy, you’re most likely doing it all yourself; an all-time high of 90% of companies now carry out their own email marketing. That’s

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  • Top Hotel Marketing Subject Lines for May 2018 - North America

    Top Hotel Marketing Subject Lines for May 2018 - North America

    Each month, we’re bringing you the best-performing subject lines achieved by our North American hotel customers from the same time last year. Check out May's best subject lines!

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  • 3 Ways to Increase Guest Spend

    3 Ways to Increase Guest Spend

    We look at ways to drive revenue Pre-Arrival, On-Property, and Post-Stay without sacrificing the guest experience. Start increasing guest spend today!

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  • Top Tips For Your On-Property Welcome Email

    Top Tips For Your On-Property Welcome Email

    Are you taking advantage of the opportunity to welcome guests on-property with a personalized email message? Our Hospitality Marketing Strategist Kristina Haga shares her top tips for welcome emails.

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  • 5 Ways Hotel Groups Save Time with Centralized Marketing

    5 Ways Hotel Groups Save Time with Centralized Marketing

    Gone are the days of sending campaigns for each of your properties separately. As a hotel group, Revinate Marketing has you covered...

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  • Customer Story: Personalized Marketing Builds Loyalty Across Expanding Hotel Group

    Customer Story: Personalized Marketing Builds Loyalty Across Expanding Hotel Group

    Do you manage marketing for multiple hotels? Read our case study on how the New Orleans Hotel Collection uses Revinate Marketing to scale marketing efforts across their portfolio.

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  • GDPR: A Hotelier’s Guide, Part 4 – Double Opt-In Best Practices

    GDPR: A Hotelier’s Guide, Part 4 – Double Opt-In Best Practices

    The final part of our GDPR blog series focuses on Proof of Consent to help you obtain the explicit consent of your database. Check out these double opt-in best practices for better compliance!

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  • Revinate Q&A with GCommerce: Hotel Digital Marketing Today

    Revinate Q&A with GCommerce: Hotel Digital Marketing Today

    We recently teamed up with our friends at GCommerce Solutions to discuss the state of marketing in hospitality and strategies that work to drive revenue and guest engagement.

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  • Email Deliverability, Part 2: Best Practices

    Email Deliverability, Part 2: Best Practices

    Our Hospitality Marketing Strategist is sharing hands-on tips to increase the chances of email delivery with compelling subject lines, attractive layouts, and localization. Keep reading for more!

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  • Data-Driven Tips for Survey Success in Asia Pacific

    Data-Driven Tips for Survey Success in Asia Pacific

    With survey responses from over 1,100 Asia Pacific hotel customers, we’re sharing tips and recommendations for hotels in-region to optimize their survey response rates.

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  • GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR

    GDPR: A Hotelier’s Guide, Part 3 – Four Pillars of GDPR

    Part 3 of our GDPR blog series breaks down the four pillars that'll have the biggest impact on hoteliers: Proof of Consent, Right to Data Portability, Right to Erasure, and Right to Refuse Profiling.

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  • 6 Tips to Organically Grow and Maintain Your Hotel Database

    6 Tips to Organically Grow and Maintain Your Hotel Database

    Our Hospitality Marketing Strategist for Asia Pacific is an expert on growing and maintaining your hotel's database in the right way. Keep reading for her six tips!

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  • Customer Story: Modern Marketing Automation Increases Guest Loyalty

    Customer Story: Modern Marketing Automation Increases Guest Loyalty

    Achmad Yusuf of Reveur Hospitality shares his experience with Revinate and how guest data and marketing automation helped him increase bookings at his property.

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  • What Recent TripAdvisor Changes Mean for Hoteliers

    What Recent TripAdvisor Changes Mean for Hoteliers

    In the latest hospitality industry news, TripAdvisor is changing how it displays accommodation options to travelers in destination search results. See what this means for your hotel.

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  • GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms

    GDPR: A Hotelier’s Guide, Part 1 – Glossary of Terms

    With GDPR approaching in just two months, here’s what you, as a hotelier, need to know in regards to relevant terms that will help you better prepare for compliance.

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  • 5 Ways to Drive Your Hotel’s ADR

    5 Ways to Drive Your Hotel’s ADR

    It's the goal of every hotelier to increase average daily rate (ADR). Learn how Revinate Marketing and Revinate Guest Feedback can help you achieve ADR growth with these five proven methods.

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  • Revinate Partners with Triptease on CRM: A Hotelier’s Guide

    Revinate Partners with Triptease on CRM: A Hotelier’s Guide

    We recently teamed up with Triptease for a great chat on hotel marketing and the importance of guest data. We were thrilled to be included in their multi-part series, CRM: A Hotelier's Guide. Enjoy!

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  • Hotel Loyalty is Dead…or is It?

    Hotel Loyalty is Dead…or is It?

    Back in 2016, I first took a closer look at loyalty, ultimately asserting that hotel loyalty is dead. Well… not dead, but rapidly evolving, with points and redemption models failing to impress the...

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  • GDPR: A Hotelier's Guide, Part 2 - Five Ways to Ensure Your Hotel is Prepared

    GDPR: A Hotelier's Guide, Part 2 - Five Ways to Ensure Your Hotel is Prepared

    The General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years and will have a huge impact on the hospitality industry. Is...

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  • Revinate Heroes: Lyn Aoki

    Revinate Heroes: Lyn Aoki

    Lyn Aoki has worked in every area of hotel hospitality. Find out why she calls housekeeping "the heart of the house" and her ideas for creating great experiences not only for guests but also for her o

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  • Revinate Heroes: Kristen Churlonis

    Revinate Heroes: Kristen Churlonis

    With her diverse career experience, Kristen Churlonis came to hotel marketing unburdened by preconceptions. But throughout her career, she’s known that it’s all about the people.

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