Hospitality Trends

Access the latest hospitality research, analysis, trends and best practices.

  • Do you know what’s in your guest data?

    Do you know what’s in your guest data?

    You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know enough to build...

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  • Revinate Heroes: Thulani Xhali, General Manager, Stenden Hotel

    Revinate Heroes: Thulani Xhali, General Manager, Stenden Hotel

    “Look at what motivates people to figure out what they need. Find that blend of science and art, that blend of data-based management and personal one-to-one understanding."

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  • Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    Three Ways Hotels Can Tell Their Brand Stories Across Multichannel Touchpoints

    In storytelling, structure and formula are often important to creating a complete narrative. The traditional stories that you remember from your childhood are often simple and easy to compose –...

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  • Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    Set It and Forget It! Five Campaign Ideas to Help You Reach Automation Domination

    You’re a hotelier, and that means you’re busy. Despite your best efforts, you can never seem to find enough time to check every item off your “to do” list. And even when you do, it’s quickly...

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  • How (and When) to Respond to Positive Hotel Reviews

    How (and When) to Respond to Positive Hotel Reviews

    When asked about review responses, we used to recommend that hoteliers respond to as many reviews as they can, within their own time and resource constraints. However, the results of a 2016 study...

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  • Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Exclusive Interview with President Director of Tauzia Hotel Management, Marc Steinmeyer

    Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for...

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  • Get Certified in Email Marketing

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  • [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    [Infographic] 5 Things We Learned about Hotel Email Marketing for 2017

    One of the great things about being a hotel email marketing service provider is, we collect a ton of data on what works and doesn’t work for hoteliers. It’s easy to find general email marketing...

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  • [Infographic] The Hotel Industry of 2020

    [Infographic] The Hotel Industry of 2020

    Today’s hotels are facing an increase in rapidly developing technology and ever more demanding customers. But what do we expect the guest of 2020 to look like and what technology do hoteliers need to

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  • Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    Report: 78% of All Online Hotel Reviews Come From the Top Four Sites

    In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition...

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  • Global Hotel Reputation Benchmark Report 2017

    Global Hotel Reputation Benchmark Report 2017

    With over 30,000 hotel customers all over the world, Revinate has amassed over 220 million reviews in its seven years of service to hotels—nearly 40 million of those in 2016 alone. This is a deep...

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  • Revinate Heroes- Ian Cameron, General Manager3:16

    Revinate Heroes- Ian Cameron, General Manager

    Ian Cameron is the General Manager at The Royal Ambarrukmo Yogyakarta. Watch this video to learn how he and his team are reinventing the guest experience.

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  • [Infographic] The Personalization Struggle in Hotel Marketing

    [Infographic] The Personalization Struggle in Hotel Marketing

    In hospitality, the human touch is one thing that will never be replaceable by technology. But, in today’s digital age, where human-to-human interaction is becoming increasingly rare, personalized...

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  • [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    [Infographic] Hotel Email Marketing 101: The Anatomy of a Successful Email

    As 2016 comes to a close, many hoteliers are evaluating options for their 2017 marketing budget allocation. It has become clear that an email marketing strategy is an essential component of...

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  • How to Get More Reviews on TripAdvisor

    How to Get More Reviews on TripAdvisor

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  • How to Respond to Negative Hotel Reviews

    How to Respond to Negative Hotel Reviews

    Future guests look at online reviews when booking a hotel. Your response to negative reviews is critical. Here's how to respond to negative hotel reviews.

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  • February Campaign of the Month: Abbey Beach Resort

    February Campaign of the Month: Abbey Beach Resort

    See how the Abbey Beach Resort created demand in the slower winter months with a simple targeted email.

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  • Revinate Heroes - Renaud Biard, Chief Operating Officer3:32

    Revinate Heroes - Renaud Biard, Chief Operating Officer

    Renaud Biard is the COO of 9Hotel Collection. We recently spoke with him on how the hotels have completely changed the way they approach email marketing for the group.

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  • Survey Says: The Impact of Email List Segmentation on Engagement

    Survey Says: The Impact of Email List Segmentation on Engagement

    We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns,...

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  • January Campaign of the Month: The Townsend Hotel

    January Campaign of the Month: The Townsend Hotel

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  • How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    How to Plan Your 2017 Email Marketing Strategy in Three Simple Steps

    There’s no doubt about it. Email marketing is an awesome tool to whip out of the tool box when demand is low, there’s been group wash, and/or it looks like you’re not going to hit your forecast...

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  • Should Hotels Use Emoji in Email Marketing Messages?

    Should Hotels Use Emoji in Email Marketing Messages?

    You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic –...

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  • Revinate Heroes - Simon Dornan, General Manager3:06

    Revinate Heroes - Simon Dornan, General Manager

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  • Hospitality Industry Action Items in 2017

    Hospitality Industry Action Items in 2017

    As we look back on an interesting 2016 and then forward to a new year, we have the opportunity to learn from the past so that we can grow in the future. We’ve already seen a slew of predictions...

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  • New Year, New Logo

    New Year, New Logo

    Strong brands tell good stories. At Revinate, our story is clear and simple: we empower Hoteliers and Hospitality Professionals to reach new heights. Whether we’re talking about data, efficiency,...

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  • Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Revinate Heroes: Mark Anderson, Deputy General Manager - Commercial, Royal Garden Hotel

    Of the modern traveler, Mark Anderson says, “The old business and leisure model is disappearing. It used to be that..."

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  • [Infographic] How to Choose the Right Art for Your Hotel

    [Infographic] How to Choose the Right Art for Your Hotel

    When making upgrades to your hotel’s rooms, it’s important to take a data-based approach to the investment opportunity. This means taking a look at the aggregate data on your hotel’s guest...

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  • Amplifying Your Guest Voice

    Amplifying Your Guest Voice

    We’ve spent a lot of time on this blog explaining topics like the influence reviews can have on hotel bookings and managing your online reputation as a form of digital marketing. But, what we want...

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  • Solving the Hotel Data Management Problem in 3 Steps

    Solving the Hotel Data Management Problem in 3 Steps

    For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer...

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  • The Importance of Self-Service Technology in Hospitality

    The Importance of Self-Service Technology in Hospitality

    It’s important to know the differences between a self-service option or hiring an agency when developing your hotel’s email marketing strategy. A self-service or do-it-yourself email solution...

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  • Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Exclusive Interview: Updates from the Hotel Marketing Field with Martin Soler

    Recently Martin Soler and Sebastien Felix published the 10th edition of the Hotel Marketing Benchmark looking what the future of hotel marketing holds. This is excellent timing for us to dive a...

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  • The Basics of Email Marketing

    The Basics of Email Marketing

    Of the various digital marketing strategies available, email has proven most effective for customer acquisition, awareness, retention and conversion. With over 70 percent of Internet users...

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  • Revinate Heroes: Aulianty Fellina Rizal, Director of Marketing and Communication1:45

    Revinate Heroes: Aulianty Fellina Rizal, Director of Marketing and Communication

    Aulianty Fellina Rizal is the Director of Marketing and Communication at The Sintesa Jimbaran in Bali. Watch this video to learn how she and her team are reinventing the guest experience.

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  • 5 Key Email Marketing Takeaways from 2016

    5 Key Email Marketing Takeaways from 2016

    With 2016 coming to a close, we decided to take a look at some of our email marketing data to see what worked well for Revinate customers this year. I wanted to share a few key learnings that will...

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  • December Campaign of the Month: Oceana Beach Club Hotel

    December Campaign of the Month: Oceana Beach Club Hotel

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  • Introducing: The Revinate Career Hub for Hospitality Professionals

    Introducing: The Revinate Career Hub for Hospitality Professionals

    At Revinate, we pride ourselves on building great technology that you need to be successful and compete in a modern economy. From our award-winning online reputation management and guest...

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